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Senior Vice President, Category Strategy

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Responsibilities include, but are not limited to:

  • Create and drive strategic plans to support sales goals through the lens of categories.
  • Partner closely with Sales teams to uncover insights and create solutions for growth and differentiation aimed at increasing category and client KPIs.
  • Maintain deep understanding of advertising categories and broader media ecosystem.
  • Lead analytically driven projects and deliver proposals to identify and capture future growth areas.
  • Identify strategies to expand and enhance NBCU value proposition to new and existing advertisers.
  • Maintain working knowledge of competitive set to adequately position NBCU.
  • Partner with internal stakeholders to align on priority initiatives and go to market.
  • Operate as a thought leader for the Ad Sales Strategy team. Actively contribute to strategic discussions and decision making.
  • Promote a highly collaborative, innovative data-driven culture that challenges norms with a bias to action and speed; support diversity of thought, experience and approaches to solve issues.
  • Ensure transparency, collaboration, and communication with senior leadership and stakeholders – advocate and champion strategy, team and process.
  • Be an inspirational leader for best-in-class strategy talent in an innovative, fast-moving environment.
  • Define, implement and track metrics to measure success.

Qualifications

Required Qualifications:

  • 13+ years of experience in media/brand planning in support of an advertising sales function from a digital ad-based business, entertainment media company or media agency
  • 5+ years of experience attracting talent, building, managing, and motivating high performing teams in large, matrixed organizations

Desired Characteristics: 

  • Knowledgeable of the overall media ecosystem, key trends, and marketplace dynamics currently
  • Successful track record of defining and delivering competitive, innovative sales strategies that drive business results. Recognized as a thought leader in strategy development who anticipates industry trends.
  • Experience navigating complex customer, industry and stakeholder dynamics.
  • Proven success in forging and developing excellent relationships with key clients and stakeholders.
  • Outstanding verbal and written skills.
  • The ability to successfully influence senior leadership and collaborate with cross-functional teams while managing through change.

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $280,000 - $350,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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CEO of NBCUniversal
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Jeff Shell
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Average salary estimate

$315000 / YEARLY (est.)
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max
$280000K
$350000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Flexible Spending Account (FSA)
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Performance Bonus
Family Medical Leave
Paid Holidays

We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
December 13, 2024

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