Senior Manager, Digital Marketing, Paid Social

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

Our Sr. Manager, Digital Marketing Paid Social will focus on devising strategies to enhance visibility and lead generation on Social Media platforms for our Partner institutions. Leading a team of Specialists, you’ll develop and execute high impact, targeted campaigns across a number of universities and programs. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.

You’ll be instrumental in establishing and refining processes for timely performance reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow lead volume and application starts across a managed portfolio of social channels.

• Leadership & Team Management: Lead and mentor a team of three specialists, providing guidance in executing best in class Paid Social strategies and fostering professional growth
• Strategic Development: Design and implement comprehensive digital marketing campaigns designed for prospect generation and conversion funnel improvements
• Cross-Functional Collaboration: Work closely with the paid media team, creative teams, analytics, and planning to ensure cohesive and effective marketing execution across all platforms
• Performance Analysis: Utilize analytics tools (e.g., Google, Meta, Linkedin Ads Managers) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement
• Paid Social Optimization: In conjunction with your team, conduct audience research to ensure we’re targeting the highest quality candidates and create an ongoing testing process to challenge our best practices
• Platform Ownership: Own the relationships with Social Media vendors and be the go-to resource for training, troubleshooting, billing, etc. related to social media platforms
• Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions
• Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction

• 5-7 years of digital marketing experience
• Prior experience managing a team of Digital Marketing Specialists
• Bachelor’s degree or equivalent certifications/experience
• Strong foundational understanding of Social Media and Digital Marketing principles and recent updates in the industry
• Strong research skills
• Working knowledge of Google Workspace (Docs, Slides, Sheets)
• Excellent verbal and written communication and presentation skills
• Ability to think creatively with a desire to continue learning new skills
• Ability to work effectively in dynamic, rapidly changing, team-based environment

• Work from the comfort of your home office! 
• Great compensation package!
• 401K + match, bonus potential, and equity opportunities
• Tools you need on us! Mac is our computer of choice
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Ginger and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.

At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.