Customer Marketing Strategist(Mid/Senior)

Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.

Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.

At NordLayer, we believe that success comes from empowering our customers and building long-lasting relationships. As a Customer Marketing Strategist, you’ll take the lead in crafting strategies that strengthen our client partnerships, drive retention, and uncover new opportunities within our existing customer base. This is your chance to build meaningful connections and deliver measurable impact by leading initiatives that put our customers at the heart of everything we do.

• Lead customer-centric initiatives: Develop and execute strategic plans to enhance customer retention, foster expansion opportunities (cross-sells, upsells), and maximize customer lifetime value;
• Shape the customer journey: Collaborate with cross-functional teams (Sales, Product, and Customer Success) to create seamless, personalized experiences that engage and delight customers across their lifecycle;
• Deliver actionable insights: Leverage customer data and analytics to identify trends, track engagement, and uncover opportunities for growth within the existing client base;
• Optimize lifecycle campaigns: Build and manage tailored marketing initiatives that drive retention, renewals, and advocacy, ensuring alignment with customer needs.
• Team leadership: Mentor and empower your team to execute on strategic goals, fostering collaboration and delivering measurable outcomes.

• Experience: 5+ years in customer marketing, lifecycle marketing, or a related field, with a focus on B2B SaaS products and customer retention strategies;
• Customer-Centric Approach: Strong expertise in crafting marketing strategies that enhance retention, drive account expansion, and build advocacy among existing customers.
• Strategic Vision: Proven ability to design and execute lifecycle strategies that improve customer engagement and deliver measurable business results;
• Leadership Skills: Experience leading teams and working cross-functionally with sales, product, and customer success teams to achieve shared objectives;
• Analytical Expertise: Proficiency in marketing analytics tools and the ability to translate data insights into actionable strategies;
• Results-Oriented: A demonstrated track record of driving impactful marketing campaigns that achieve retention, expansion, and advocacy goals.

• Gross Salary 2650-3970 EUR/Month

About Us

Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.

NordLayer is an adaptive network access security solution for modern businesses developed by the standard of NordVPN.

We help organizations of all sizes enhance their internet security and modernize network and resource access with technical improvements aligning with the best regulatory compliance standards. Helping organizations to adopt ZTNA principles, NordLayer is focused on the Security Service Edge of cybersecurity services.

Quick and easy to integrate with existing infrastructure, hardware-free, and designed with ease of scale in mind, NordLayer meets the varying growth pace and ad-hoc cybersecurity requirements of agile businesses and distributed workforces today.

And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players

What We Offer

• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

• More free time. Stay with us and additional vacation days will be added to your calendar;

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

• Flexibility. Flexible working time arrangement.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL