Director, Digital Marketing

The Role:
Reporting to the Brand Lead, the Director of Digital Marketing will contribute significantly to the success of the company’s first commercial launch by collaborating with others to lead the development and delivery of digital marketing materials for HCPs and Patients. This individual will be a critical member of the Marketing Team and work closely with colleagues to develop a comprehensive, multi-channel HCP and Patient Marketing tactical plan, including a robust digital media plan. This individual will also collaborate closely with cross-functional stakeholders in Medical Affairs, Legal / Compliance, Regulatory, IT, and Commercial Operations, among others

Responsibilities:

•    Lead development of HCP and Patient digital promotion tactical plan (including digital media plan backed by customer / media insights, performance data, and prior experience) aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
•    Collaborate with colleagues to develop a comprehensive, multi-channel HCP and Patient Marketing tactical plan, budget, and performance measurement plan 
•    Collaborate with colleagues to pull through approved creative campaigns and messages into digital assets
•    Lead development of HCP and Patient digital marketing materials (e.g., HCP / patient website, digital display / social media assets, emails / CRM), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials  
•    Collaborate with IT, Commercial Operations, and agency partners to ensure successful integration of assets into broader company digital / data ecoystems and establish technical infrastructure for robust digital analytics and performance evaluation 
•    Lead search strategy (SEO/SEM, paid search) for HCP and Patient digital content
•    Lead development of Patient- and HCP-directed social media strategy 
•    Lead development of digital opinion leader strategy 
•    Segment customer digital experiences as needed based on data and insights
•    Longitudinally evaluate performance of digital tactics based on advanced digital analytics / KPIs and adjust execution as necessary
•    Partner with IT, Legal / Compliance, Regulatory, Pharmacovigilance, and other functions as needed to develop digital policies and procedures to ensure compliance with all laws and regulations
•    Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
•    Contribute to Leadership presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary
     Competencies Include:
•    Flexibility to work both independently and in close collaboration with peers and senior stakeholders, including sharing of workstreams / content with other HCP and Patient Marketers
•    Strong ability to adapt to evolving conditions as needed
•    Strong scientific and clinical orientation, comfortable with data, and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
•    Drives for strong performance and results in a dynamic, fast-paced environment
•    Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills.
•    Excellent written, verbal, presentation, and organizational skills
•    Proficiency with Microsoft Word, PowerPoint, Teams / Zoom; proficiency with Veeva PromoMats preferred

Qualifications: 
•    Bachelor’s degree required
•    5+ years of biopharma digital marketing experience, including oncology US product / indication launch experience
•    Highly experienced in digital promotion tactics across websites, display, social media, emails / CRM, SEO/SEM and paid search, etc., as well as in media / tactical planning and segmentation of customer digital experiences
•    Demonstrated success in collaborating with IT, Commercial Operations, and agency partners to integrate assets into digital / data ecosystems and establish / leverage advanced digital analytics infrastructure to optimize performance
•    Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
•    Demonstrated experience in managing vendors, meeting dynamic timelines, and responsibly managing budgets
•    Successful track record of cross-functional collaboration 
•    Willingness to travel domestically up to 20%