Social Media Content Manager

Hey, I’m AnnaLaura, and I lead marketing at Offline.

We’re looking for a Social Media Content Manager who can take our massive library of restaurant content and turn it into high-quality, engaging social media posts across 10 city-based accounts. (Check out the accounts here: RDU | CLT | NSH | TB | ATX | DEN | ORL | SATX | INDY | CBUS.) This role requires someone who’s equal parts creative, strategic, and tech-savvy, with a deep understanding of social media trends, content planning, and audience engagement.

More than just a content creator, this person needs to think efficiently and strategically—leveraging AI tools to automate, streamline, and optimize content production while maintaining high quality. Success in this role is largely measured by how well you can scale our content efforts using technology, all while keeping engagement high and our audience hungry for more.

About Offline

Offline is a platform designed to get people out and explore the best their city has to offer. With 12k+ members, 500+ restaurant partners, and 10 cities, we help people fall in love with where they live through incredible dining experiences—and we’re just getting started.

Outlook

We have ambitious goals for 2025 and beyond, and this role is crucial in helping us scale our content output without sacrificing creativity or engagement. If you have a passion for food, an eye for social media trends, and a knack for making processes seamless and efficient, we’d love to meet you.

Role Details

As our Social Media Content Manager, you’ll be responsible for creating and managing social content across multiple markets. You’ll work with a massive library of partner restaurant content and craft engaging posts, videos, and voiceovers that resonate with our members and future members. You’ll also need to find ways to automate as much of this process as possible while ensuring quality remains high.

Responsibilities

Content Creation & Social Media Management

• Manage, plan, and post across 10+ social media accounts, ensuring content is consistent, high-quality, and engaging.
• Develop monthly content guides featuring restaurant selections based on seasonal themes, foodie trends, and member interests.
• Write scripts for voiceovers, craft compelling video hooks, and create captions that drive engagement and action.
• Quickly edit short-form videos for TikTok, Instagram Reels, and other social platforms.
• Keep up with social media trends, viral content formats, and best practices to ensure our content stays fresh and relevant.

Automation & AI Integration

• Leverage AI tools to scale content production while maintaining authenticity and quality.
• Automate content scheduling, organization, and basic edits to increase efficiency.
• Experiment with AI-driven copywriting, video editing, and audience engagement tools to enhance output.
• Find ways to eliminate repetitive manual tasks and streamline the content creation workflow.

Strategy & Audience Engagement

• Blend restaurant knowledge with audience insights—understanding what members and future members care about in their local food scene.
• Engage with our audience through comments, DMs, and interactive content to build community and boost engagement.
• Use data to track content performance and adjust strategies based on what works.
• Collaborate with the broader marketing team to ensure our organic content aligns with paid media, events, and overall brand messaging.

Who You Are

✅ Experienced in social media management—you’ve successfully run or managed content for multi-account brands before.
✅ Skilled at automation and AI tools—you think strategically about how to streamline processes.
✅ Obsessed with the food scene—you understand what makes a restaurant stand out and how to translate that into must-visit content.
✅ Detail-oriented and process-driven—you thrive in keeping things organized and efficient.
✅ A strong writer and storyteller—you can craft compelling captions, scripts, and video hooks that make people pay attention.
✅ Fast and flexible in video editing—you can quickly put together polished short-form videos that fit social media best practices.
✅ Data-savvy—you understand performance metrics and how to adjust content to maximize engagement and reach.
✅ A team player—you collaborate well with content creators, designers, and other marketing team members.

⭐ Bonus Points if you are familiar with tools like InShot, Canva, ChatGPT, or other social scheduling/editing platforms.

Cultural Fit

We’re a small, fast-moving team that thrives on creativity, collaboration, and a shared passion for helping people discover amazing restaurants. If you love food, tech, and social media, and you’re excited about scaling content creation through automation, this is the role for you.

Location and hours

• We're looking for someone based in Mexico City who will be working on Eastern Standard Time in the US.
• Offline's headquarters is located in Raleigh, North Carolina.
• We're open to scheduling periodic travel for this role to build relationships with our US team.

Benefits

Offline offers competitive compensation, including a base salary and growth-based bonus structure. We provide healthcare, dental, vision, a 401k (4% match), and equity opportunities for qualified candidates.