Director, Brand Marketing
ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
As the Marketing Director, you will play a pivotal role in developing and executing our company's overall marketing strategy. Reporting to the VP Brand you will lead a team of marketing professionals and collaborate closely with cross-functional teams to drive brand awareness, conversion at shelf, and revenue growth.
RESPONSIBILITIES
- Develop and implement comprehensive marketing strategies aligned with company objectives and market trends to increase market share, brand recognition and consumer engagement.
- Define portfolio architecture, consumer target and brand positioning ensuring consistent look, tone and messaging across all channels to drive brand distinction and relevance.
- Plan and execute best-in-class integrated marketing campaigns that include broadcast, digital, social, influencer, partnership and loyalty marketing.
- Effectively lead launch plans for new products, partnerships, flavors, formats and channel opportunities informed by data and insights.
- Work with consumer insights team to conduct market research and competitor analysis to identify opportunities and refine marketing strategies.
- Establish KPIs, track brand performance metrics, and analyze campaign effectiveness to drive household penetration growth and positive ROI.
- Partner with sales to developing compelling selling stories, brand partnerships and go-to-market strategies to unlock new growth for the brand.
- Manage the marketing budget effectively, allocating resources wisely and ensuring cost-efficiency to balance top and bottom-line performance.
- Collaborate with cross-functional partners to align marketing efforts with overall business goals, supporting product launches, operational optimization and sales initiatives.
- Identify opportunities to test, learn and optimize to evolve at the pace of culture to drive brand growth, relevance and performance.
- Mentor, motivate and guide the professional development of a high performing marketing team.
QUALIFICATIONS
- Proven experience (10+ years) in a senior marketing role, with a track record of developing and executing successful marketing strategies; brand-side experience required; CPG preferred.
- Strong leadership skills with experience in managing and developing high-performing teams.
- In-depth knowledge of marketing principles, brand management, digital marketing, and market analysis.
- Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Depth of experience in CPG and the retail environment with proven success in collaborating with sales to expand distribution, product portfolio and relationships with key customers.
- Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
REPORTS TO:
VP, Brand Marketing
COMPENSATION:
$150,000-$180,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
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By
Olipop
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciou...
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