Senior Director, Growth

At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom, we are positioned as the data and analytics experts for dozens of Fortune 500 companies. 

Our job is one of empowerment. Specifically, empowering our clients to improve their business through advances in technology and data. As the ad-tech ecosystem continues to become more complex, we are counted on to be experts in digital marketing technologies, incorporating strategy and managing the tracking of all digital marketing efforts. As our client roster continues to grow, we’re going to need more help. 

Position Overview

The Senior Director, Growth will be a key leader in the new business pitch process and onboarding of new clients, with additional responsibilities of creating sales collateral for our company-wide platform, Omni, and Annalect’s capabilities more broadly. The Senior Director will own the execution of our business consulting efforts within the larger Omnicom family of agencies, consultatively engaging with key partners within Annalect and senior leaders across the larger organization to understand business context and areas for opportunity for a given client or prospect to then design and deliver a suite of Annalect services that will best drive outcomes for the client.

This individual will be expected to understand the breadth of Annalect’s capabilities and Omni - our workflow orchestration system, as well as their application to our current and prospective clients’ books of business. As such, this role will also be expected to provide leadership and direction around all marketing materials, experiences, and branding for both Annalect and its products, communicating the differentiating value of Annalect to internal and external customers alike.

Responsibilities

New Business - Owning and authoring Annalect New Business efforts and best practices.

• Partnering with OMG and OMC Business Development teams to identify and prioritize new client opportunities
• Developing an understanding of specific client goals and vetting new business opportunities with Executive Leadership and appropriate Annalect SMEs to identify owners, participants and other required roles and responsibilities – and subsequently orchestrating these resources through pitch completion
• Authoring and completing of all RFI and RFP written materials or collaborating with Annalect SMEs to draft net new responses where applicable
• To propose AN scopes of work ensuring that all AN staff and service fees are accurately captured and reflected. This includes engaging with AN Solutions or Business Leads for staffing FTE estimates, working with AN Global to develop Omni T&T fees and aligning with OMG Finance and Agency finance
• Managing the team or team members on the project management, coordination and timely submission of requested pitch deliverables
• Managing the team or team members on the coordination of Omni demo set up, inc. liaising working with Omni support, Enablement and content owners
• Working with AN Solutions team or SMEs to ensure the content for client presentations fully reflects the best of Annalect services and capabilities
• Functioning as the Annalect pitch lead and/or new business point person for all pitches
• Maintaining and curating all new business modular materials required to respond to above RFIs and RFP, partnering with brand and product marketing.

Growth Sales Materials - Marketing for Omni applications & Annalect capabilities

• Partnering with OMG brand marketing efforts
• Development and curation of Omni-specific collateral materials, L&D focused materials, and New Business RFI and RFP oriented materials
• Collaborating with responsible parties on Omni look and feel, iconography and branding, graphic representation in published and other collateral materials

Ideal Experience

• Multiple years working in a new business, business development or client growth function
• Demonstrated success working across organizations and designing solutions in an agency and consultancy setting, in support of new business development
• Technical background, with experience articulating and representing highly technical media and advertising capabilities to a range of stakeholders, both technical and non-technical in nature – this includes:

• Predictive modelling and campaign test design
• Digital media planning and buying, both programmatic and direct
• Digital media AdTech and MarTech platforms in paid media, such as DMPs and DSPs

• Strong consultative approach in engaging with partners and prospective clients, with an ability to go to significant depth with clients and agency teams to design a service offering fit for purpose for their goals
• Highly organized, with ability to develop well-structured marketing strategy plans and to guide and lead on New Business Development
• Experienced People Leader, with track record of managing multiple functions and is an experience people lead
• Strong networking experience; comfortable with fostering relationships with senior agency partners
• Proven ability resolve issues that arise independently or identify appropriate escalation routes
• Excellent written and oral communication skills with the ability to explain complicated concepts with clarity

Nice to Have's

• Multiple years’ experience managing Corporate sales and/or agency new business or Growth, with demonstrated success building strategy and execution, across technical services such as those described above
• Experience in selling Digital Advertising Technology, Advanced Analytics, and applications to clients and businesses

Flexible Working

We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate. We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes. We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.

We are an equal opportunity employer.

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad. The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.