Strategy Director - FMCG

About the Role:

We are looking for an experienced strategic media planner or strategist with a passion for all things skincare to join the Beiersdorf Strategy Team to work on the world-famous set of Nivea brands, alongside their premium skincare brand Eucerin.

OMD EMEA acquired the global and EUNA (Europe and North America region) Beiersdorf account in January 2024 and have been focused initially on installing brilliant strategic basics and consistency across the region. You would be joining at a very exciting time, where we will be starting to build on these strong foundations, testing new media strategies, measurement methodologies and innovations.

As one of the account’s Strategy Directors, you would be responsible for setting the direction of your category, working closely with the BDF Category and Media leads to develop the strategy for 2026 and beyond, understanding category dynamics, competitor activity, audience behaviour and opportunities and threats to BDF achieving their business objectives. The appetite for collaboration and innovation is high at BDF and this role offers an excellent opportunity to shape award winning, and category defining work. 

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.