Marketing Director

  As the Marketing Head for Japan market, you will spearhead our marketing strategy and execution, driving brand awareness and business growth in one of the most dynamic crypto markets globally. You will lead a multidisciplinary team focused on public relations, social media, community growth, and KOL (Key Opinion Leader) business development. Your expertise in the crypto industry, combined with your fluency in Chinese, will be pivotal in navigating the unique challenges and opportunities in Japan.

  Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy tailored to the Japanese market, aligning with OSL’s overall business objectives.
• Team Management: Lead and mentor a diverse team of marketing professionals, fostering a culture of collaboration and innovation.
• Public Relations: Oversee PR initiatives to enhance OSL’s brand reputation and visibility in Japan, including media relations and crisis management.
• Community Engagement: Design and implement strategies to grow and engage our community, fostering strong relationships with stakeholders and users.
• KOL Development: Identify, engage, and collaborate with key opinion leaders to drive brand advocacy and increase market penetration.
• Market Insights: Analyze market trends, competitor activities, and user behavior to inform marketing strategies and initiatives.
• Cross-Functional Collaboration: Work closely with product, sales, and operations teams to ensure alignment and support for marketing initiatives.

• 10+ years of marketing experience, with a significant portion in the crypto or fintech industry. Proven track record in a senior marketing leadership role.
• Proficiency in Japanese and Mandarin is essential.
• Extensive knowledge of cryptocurrency, blockchain technology, and the regulatory landscape in Japan.
• Strong ability to lead and inspire teams, with excellent communication and interpersonal skills.
• Proficient in data analysis and market research to drive informed decision-making.
• Deep understanding of Japanese culture and consumer behavior.

About OSL

Backed by Asia’s leading public fintech and digital asset company, OSL Group (863.HK), formerly known as BC Technology Group, OSL is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions. 

OSL offers custody, omnibus, tokenisation and wealth management services, which deliver institutional clients in addition to professional and retail investors access to the best-in-class digital asset platform, along with a fully regulated liquidity pool. OSL’s secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

As the digital asset industry continues to evolve, so does OSL. OSL’s simple and tailored approach compliantly navigates international clients through the evolving digital assets environment.