Search & Performance Marketing Manager

Position Overview

PayDo Marketing Team invites an experienced Search & Performance Marketing Manager to optimise our digital presence, manage advertising campaigns, analyse performance metrics, and drive sustainable growth.

This is a chance to contribute to a top-tier FinTech product with strong competitive advantages while adding a high-level case to your portfolio.

If you have extensive experience in paid advertising and/or search engine optimisation — ideally in both — and take a data-driven approach to driving traffic and conversions, then you are exactly who we need for this role.

It would be a huge advantage if you have a portfolio or any success cases in SEO, PPC, or both, along with before-and-after analytics, and can include them in your CV when applying for this role.

Your regular tasks

PPC:

• Create, manage, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and other digital platforms
• Plan and execute paid media strategies to drive growth while maintaining budget control
• Monitor and analyse key performance indicators (KPIs), including ROI, ROAS, CPA, CPC, CTR, CPM, CPL, and other relevant metrics
• Leverage Google Analytics, Tableau, or Looker Studio for campaign tracking, reporting, and visualisation
• Conduct A/B testing for ad creatives, landing pages, and bidding strategies
• Optimise paid campaigns by improving Quality Score, refining targeting, and enhancing the landing page experience
• Collaborate with content and design teams on high-performing ad creatives and with development teams to optimise landing pages
• Conduct in-depth competitor analysis to benchmark PPC strategies and identify growth opportunities

SEO: 

• Develop and execute SEO strategies to increase organic traffic and improve search rankings
• Conduct keyword research and optimise website semantics to enhance brand visibility
• Manage and update the content marketing strategy, ensuring SEO best practices are applied
• Oversee external SEO efforts, including backlink building and outreach campaigns
• Monitor SEO performance through Google Analytics, Google Search Console, and other tracking tools
• Conduct technical audits and implement on-page optimisation improvements
• Generate reports on SEO effectiveness and recommend enhancements
• Perform competitor analysis to identify opportunities and threats in the market

Skills and qualifications

• At least 3 years of experience managing large-scale SEO/PPC and Google AdWords campaigns (and other leading advertising platforms)
• Experience in the FinTech industry would be a significant advantage
• Proven expertise in SEO, including technical audits, on-page optimisation, and keyword strategy implementation
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, etc.)
• Experience with paid search advertising on Google Ads, Facebook Ads, and other platforms
• Strong analytical skills with the ability to evaluate campaign performance and adjust strategies accordingly
• Data-driven mindset with expertise in tracking and optimising key metrics (CPL, CPC, LTV, ROMI/ROAS, ROI/ROR)
• Proficiency in Excel, Google Sheets, and data visualisation tools (Tableau, Looker Studio is a plus)
• Experience working with European markets
• Experience in retargeting strategies, dynamic ads, and audience expansion techniques
• Ability to develop and execute conversion rate optimisation (CRO) strategies for PPC landing pages
• Skilled in competitor analysis and benchmarking PPC/SEO strategies against industry standards
• A proactive, problem-solving attitude with a passion for scaling digital marketing initiatives

Hiring Steps
Our recruitment process typically includes the following steps: Application Screening –> Interviewing Process & Assessment (TA Interview/Test Assignment/Tech Interview) –> Offer –> Reference Check