Customer Retention & Lifecycle Marketing Coordinator/Manager

About Over the Moon:

Founded by Vogue’s Alexandra Macon, Over The Moon is the ultimate retail, registry, and editorial platform for creating a life well-lived. What began as the aspirational source for couples getting married has grown into a cult fashion, home, and children’s shopping destination as well as an elevated wedding and baby registry provider. We are entering an exciting new stage of growth and looking to expand our team. 

Role Overview:

The Customer Retention & Lifecycle Marketing Coordinator will play a key role in executing retention strategies that enhance customer engagement, repeat purchase rates, and customer lifetime value. This role will support the development, execution, and analysis of email marketing, SMS campaigns, loyalty and VIP programs, and other retention-focused initiatives.

Key Responsibilities:

Retention & Lifecycle Marketing Execution:

• Assist in building and optimizing lifecycle marketing campaigns across email, SMS, and other retention channels.
• Help manage customer segmentation strategies to personalize communications based on behaviors, purchase history, and engagement levels.
• Support the execution of loyalty and VIP programs, subscription models, and re-engagement campaigns to drive repeat purchases.

Campaign Development & Optimization:

• Work with creative, content and merchandising teams to develop compelling email and SMS content that aligns with Over the Moon’s brand voice.
• Monitor campaign performance, A/B test messaging, and recommend optimizations to improve open rates, click-through rates, and conversion rates.
• Ensure all lifecycle marketing efforts are aligned with broader marketing initiatives and seasonal promotions.

Data & Performance Analysis:

• Track and analyze customer retention metrics, including repeat purchase behavior, and customer lifetime value.
• Generate reports and insights to help identify opportunities for growth and improvement within the retention marketing funnel.

Qualifications:

• 2-4 years of experience in email marketing, customer retention, lifecycle marketing, or CRM.
• Familiarity with email and SMS marketing platforms (e.g., Klaviyo, Iterable, Braze, or similar).
• Understanding of customer segmentation, A/B testing, and marketing automation.
• Strong analytical skills and the ability to interpret marketing data.
• Excellent writing and communication skills with a keen eye for brand voice and customer engagement.
• Experience in e-commerce, multi-brand retail, marketplaces, DTC brands, or related platforms and industries.

Attributes:

• Detail-oriented and highly organized.
• Proactive and eager to learn, with a growth mindset.
• Passion for building customer relationships and improving the customer journey.
• Natural interest in lifestyle, fashion and luxury products.
• Comfortable working cross-functionally in a fast-paced environment.

• Salary commensurate with experience.
• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Work From Home
• Discount on www.OverTheMoon.com