Campaign Manager - Lead Generation (Based in Malaysia)

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and Indonesia, and expanding fast in Vietnam and Malaysia, as well as other SEA countries, we are now looking for a Campaign Manager (B2C User Acquisition & Lead Generation), to be part of this exciting growth story.

Responsibilities

• Strategise and create multi-channel marketing plans to deliver on B2C user acquisition & lead generation campaigns for various client accounts.
• You'll utilise different marketing channels including paid ads, community activation, sourcing for strategic partners, farming existing bases, events, telesales, offline promoters, etc.
• Brief, project manage, and oversee the quality of work from a team of paid ads specialists, CRM specialists, data processing specialists, copywriters and designers, to deliver on campaigns. If needed, source for suppliers/freelancers and onboard them.
• Forecast budget/CPL and timelines for campaigns.
• Constantly monitor performance across multiple campaigns, and be agile in moving resources across campaigns or changing creatives/channels as needed, understanding drop-out points throughout the journey and troubleshoot accordingly, ultimately ensuring all deliverables are submitted on time and spend is within budget.
• Understand our target audiences’ behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell.
• Continually find ways to optimise campaigns and maximise margins.
• Build long-term strategies for user acquisition while managing short-term fulfilment.
• Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.
• Responsible for timely billing of clients.

• Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies
• Proven experience in managing successful B2C demand generation programmes
• Prior experience with beauty treatment industry and/or mom&baby FMCG is a big plus
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English

What we offer