Marketing Manager (US Based SaaS Company)

Work Arrangement: Remote
Work Schedule: Monday to Friday, 9:00 AM – 5:00 PM EST (Flexible based on campaign needs)

Job Type: Full-time

Holiday Adherence: US Holidays

PTO Entitlement: Standard PTO policy as per company guidelines

Salary: Competitive, based on experience

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients and even promoted to roles that match folks onshore in the US.

Why Work with Us?

We mean what we say—we’re building a different recruiting company. We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12-month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company

The company is a trailblazing company in the realm of building technology, specializing in a SaaS-based connected platform that integrates hardware and software solutions to optimize building operations. Renowned for its innovative approach to enhancing the performance and health of building systems, Enertiv leverages cutting-edge IoT technology, data analytics, and real-time insights to revolutionize energy management, operational efficiency, and cost reduction in the commercial real estate sector.

Role Overview

We're looking for a Marketing Manager to drive high-quality execution across multiple channels. With our Ideal Customer Profile defined and a fresh brand and website, we need someone to amplify our message through email, social media, digital ads, and events. This role focuses on performance metrics, collaboration across teams, vendor management, and audience growth.

Key Responsibilities

• Email & Content Marketing – Manage newsletters, email campaigns, blogs, LinkedIn content, and the content calendar. Write marketing copy and coordinate with a freelance copywriter if needed.
• Design & Collateral – Work with an outsourced design team to create sales decks, one-pagers, and website updates. Collaborate with the sales team for marketing materials.
• Event Coordination – Plan and manage webinars and in-person/virtual events, including setup, invites, follow-ups, and logistics.
• Advertising & Demand Generation – Oversee LinkedIn and Google Ads, optimize campaigns, and track ABM signals for sales support.
• Website Management – Update website content, ensuring accuracy and alignment with customer insights.
• Product Marketing – Communicate product updates via Intercom and other channels.
• Data & KPIs – Track and analyze marketing performance to guide strategy.

Must-Haves

• B2B SaaS Marketing Experience: 3+ years with a proven track record in executing email marketing, content, demand generation, and events.
• Technical & Analytical Skills: Proficiency in Zoho, Webflow, Intercom, and analytics tools, with a strong focus on tracking KPIs and optimizing performance.
• Project & Social Media Management: Ability to multitask and prioritize marketing initiatives while managing LinkedIn strategies for brand awareness and engagement.
• Collaboration & Communication: Experience working cross-functionally with sales, design, and product teams, with excellent English proficiency for both technical and non-technical audiences.
• Adaptability & Digital Advertising: Thrives in a fast-paced environment, with knowledge of LinkedIn Ads and Google Ads as a plus.

Nice-to-Haves

• Strong communication and ability to craft clear, revenue-driven marketing strategies.
• Experience in target marketing, customer journey mapping, and optimizing marketing budgets for ROI.

Why Join Us?

✅ Growth Opportunities: Thrive in a fast-paced, innovative environment.
✅ Work-Life Balance: Remote work arrangement with a structured schedule.
✅ Professional Development: Gain exposure to cutting-edge tools and global career growth opportunities.
✅ Competitive Compensation: Be rewarded for your expertise and contributions.

Join us in making an impact and helping the company grow by leaps and bounds!