Marketing Specialist (for Real State Firm)

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time.

Salary Range: Competitive salary.

Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM to 6:00 PM EST.

Locations: Remote, open to candidates in Philippines.

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.

Why Work with Us?

We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company:

Our client is revolutionizing the rental industry with a market-leading rent guarantee product. Their mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, it is built by experienced landlords who understand the needs of the rental market.

Role Overview:

As a Digital Marketer and Social Media Manager, you will lead the creation, curation, and execution of compelling content strategies that amplify our client's online presence and engage its target audience. This role focuses heavily on LinkedIn content creation while eventually expanding to other platforms, making it ideal for someone with proven LinkedIn expertise who is ready to make a measurable impact in the real estate and rental market industry.

Your Impact:

Your efforts will directly contribute to expanding the brand presence and positioning in the market. By driving high-quality digital campaigns, engaging content, and impactful social media strategies, you’ll help position the consulting firm as a leader in the AI and tech industries.

Key Responsibilities:

1. Content Creation & Management
• Develop high-quality content for blogs, case studies, social media, email newsletters, and thought-leadership articles.
• Collaborate with AI consultants to create educational and engaging content about company’s offerings.
• Manage content calendars and ensure timely, relevant, and brand-consistent communication.
2. Digital Marketing Campaigns
• Plan, execute, and optimize Google Ads, social media ads, and email marketing campaigns.
• Implement SEO and SEM strategies to improve search visibility and drive qualified traffic.
• Track, analyze, and report on campaign performance using tools like Google Analytics and SEMRush.
3. Social Media Management
• Develop and maintain a strong social media presence on LinkedIn, Twitter, and Facebook.
• Engage with the community, respond to comments, and ensure interactions reflect the company’s objectives.
• Grow followers and engagement with targeted, visually appealing content.
4. Market Research & Trend Analysis
• Conduct market research to identify trends, competitive insights, and audience preferences.
• Use data-driven insights to inform marketing strategies and keep the company ahead of industry trends.
5. Brand Strategy & Management
• Ensure marketing materials align with the company's brand standards and messaging.
• Develop branding materials, including brochures, pitch decks, and trade show assets.
• Work closely with the design team to create visually compelling marketing assets.

Requirements:

Must-Have:

• Minimum of 3 years of marketing experience, preferably in real state or financial industries.
• Strong writing and editing skills with a portfolio demonstrating content creation.
• Proficiency in digital marketing platforms (Google Ads, LinkedIn Ads) and analytics tools (Google Analytics, SEMrush).
• SEO experience or proficiency.
• Proficiency in Adobe Creative Suite.
• Excellent project management skills with experience managing multiple campaigns simultaneously.

Nice-to-Have:

• Experience managing social media content for startups or within the real estate/rental industry.
• Previous collaboration with design and marketing teams for multi-channel campaigns.
• Familiarity with ad campaign strategy and execution.
• Experience engaging with LinkedIn influencers or creator partnerships.

Benefits

• Competitive Salary: Competitive salary.
• Direct Mentorship: Grow through guidance from international industry experts.
• Learning & Development: Ongoing access to resources for professional growth.
• Global Networking: Work and connect with professionals around the world.
• Work-Life Balance: Flexible hours that support a healthy work-life balance.

Our Recruitment Process:

1. Application
2. Screening
3. Top-grading Interview
4. Skills Assessment
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.