Social Media & Content Specialist

Pipeline Gurus is hiring on behalf of a leading beauty and cosmetics e-commerce brand in Cairo. We’re looking for a creative and results-driven Social Media & Content Specialist who can craft engaging stories, drive audience growth, and develop high-quality bilingual content (English & Arabic). If you’re passionate about beauty, trends, and digital storytelling, this is your opportunity to shine!

Key Responsibilities:

Social Media Management (Instagram & TikTok):

• Plan and execute creative content strategies tailored for Instagram and TikTok.
• Create 5 Instagram posts and reels, plus 5–7 stories weekly.
• Produce 3–4 engaging TikTok videos weekly using trending formats, sounds, and editing techniques.
• Actively engage with followers through comments, DMs, and mentions to grow the community.
• Monitor trends, challenges, and platform updates to keep the brand ahead of the curve.

Content Writing (English & Arabic):

• Write and deliver 5 well-researched, SEO-optimized articles weekly (700–1000 words each).
• Ensure content is engaging, accurate, and culturally relevant in both languages.
• Upload articles to the backend system with proper formatting, images, and SEO metadata.
• Conduct in-depth research to create valuable, trend-driven content aligned with audience interests.
• Proofread and edit all written material to maintain top-notch quality.

Analytics & Reporting:

• Track and analyze the performance of social media posts, videos, and written content.
• Use insights to refine strategies and report progress to the team.

• Proven experience managing Instagram and TikTok accounts and creating bilingual content for brands.
• Proficiency in video editing tools (e.g., CapCut, Canva, Adobe Premiere) and content management systems.
• Strong understanding of platform algorithms, SEO, and audience engagement best practices.
• Excellent writing and communication skills in English and Arabic.
• A creative mindset with the ability to brainstorm and execute innovative ideas.

• Flexible Work Environment: Work remotely with one in-office day per week in Cairo, giving you the freedom to balance your schedule.
• Creative Freedom: Showcase your ideas and talents while shaping the brand’s voice and visuals.
• Professional Growth: Gain hands-on experience in social media, content creation, and SEO while working with a top beauty e-commerce brand.
• Be Part of the Beauty Industry: Join a fast-paced, glamorous field where your work directly influences trends and customer experiences.