Senior Marketing Operations Specialist

Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence. 

Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.

Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures. 

Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale.  Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.

Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.

As a Sr. Marketing Ops Analyst at Plivo, you will work to create scalable operational processes that support lead generation and revenue attribution.

You will champion operational rigor in the day-to-day practices of the marketing and sales teams, working to ensure that no lead is left behind, every marketing touch point is attributable, and that we operate in a coordinated way in the market. 

A key part of your role will be to help define the right marketing technology stack and work with our product and engineering teams to ensure that our technology systems work together seamlessly. 

As the ideal candidate, you are a marketer, with a strong working knowledge of marketing/sales operational processes and technology stacks. You have a strong analytical background, and naturally look for data to plan and make decisions. You are technically capable, an excellent communicator, and bring a desire to improve processes.

• Own our end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up.
• Make sure our systems work in concert to provide reliable data on campaign tracking and lead flow.
• Implement best-in-class analytics that provide insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics.
• Create and evolve the documentation of our Sales and Marketing processes to ensure that there is one “source of truth” about how leads flow through our system. 
• Identify areas of inefficiency for process and technology optimisation and propose solutions that will scale as Plivo grows.
• Work with leaders in Sales, Marketing, Finance, and Business Analysis to ensure we have an accurate view of marketing performance and business contribution.
• Analyse campaign results and suggest ways to optimize engagement, lead quality, conversion rates, and the effectiveness of marketing spend.
• Drive cross-functional collaboration with Marketing and Sales leaders to define process opportunities to improve funnel performance.
• Build complex nurture programs within Hubspot. 
• Work closely with our content and product teams to assist in executing our email marketing efforts.
• Develop lead and account scoring algorithms to ensure that our highest quality leads are being identified for our sales team.
• Grow and improve the quality of Plivo’s database of marketing contacts and accounts.
• Handle data management , that includes data segmentation, data hygiene and merge/delete duplicates records.

• 5-7 years of experience B2B marketing ops (ideally in a SaaS and/or enterprise software business environment), with fluency in best practices for B2B marketing technology and processes
• Strong understanding of demand generation, analytics, and marketing attribution
• Strong analytical skills and experience with reporting and data analysis. You love spreadsheets. 
• Proven deep understanding of sales and marketing solutions - Salesforce, Hubspot/Pardot/Marketo/Eloqua, ABM, email tools, Zapier, Clearbit, etc. 
• Strong understanding of GDPR, CASL, CAN-SPAM and other data privacy laws.
• Experience in lead management including working with sales team to ensure quality leads are being delivered
• HTML coding experience required
• Strong understanding of data enrichment and scoring
• Ability to work autonomously, but also able to collaborate and lead cross-functionally

• Impact: Contribute to impactful projects and work with major global clients.
• Growth: Opportunity for professional growth and career development within a supportive environment.
• Culture: Join a people-centric organization with a collaborative and inclusive culture.
• Benefits: Enjoy industry-leading compensation and comprehensive healthcare coverage.