CRM Marketing, Senior Specialist

As we continue to expand, we're looking for passionate marketers to help us build deeper customer relationships. Turn insights into action! We’re looking for a Customer Relationship Management (CRM) Marketing Senior Specialist to lead retention strategies, optimise CRM tools, and create personalised experiences that keep customers coming back.

WHAT YOU’LL DO:

• Drive CRM strategy to boost retention, engagement & lifetime value.
• Design & optimise customer journeys with segmentation, personalisation & lifecycle strategies across multi-channel execution (email, push, SMS, in-app).
• Manage CRM tools (e.g., CleverTap, Netcore, MoEngage, HubSpot, Salesforce, Braze).
• Analyse data to enhance lifecycle marketing, ensuring accurate segmentation & personalisation.
• Track acquisition costs, campaign effectiveness & key KPIs through reports & dashboards.
• Oversee A/B testing & optimisations for engagement & conversion.
• Lead & mentor a team, driving strategy & best practices.

WHAT WE EXPECT OF YOU:

• 5+ years of experience in CRM marketing, lifecycle marketing, or retention-focused roles.
• Proven experience managing a team, and overseeing high-volume campaign execution.
• Expertise in CRM software & automation tools (CleverTap, Netcore, MoEngage, HubSpot, Salesforce, or Braze).
• Strong background in multi-channel marketing (email, push notifications, SMS, in-app messaging) and A/B testing.
• Data-driven mindset, with a track record of analysing CRM performance and implementing optimisations.
• Experience in e-commerce, fintech, or subscription-based businesses is a plus!

PERKS YOU’LL GET TO ENJOY WHILE WORKING HERE!

• Medical & Life Insurance – Coverage for you & your loved ones.
• Flexible Health Perks – Includes health screenings, traditional medicine & more.
• Work From Anywhere (WFA) – Dedicated days for deep-focus work with flexibility.
• Continuous Learning – Non-stop opportunities to level up your skills.

Find out more about us via our website at www.policystreet.com.

At PolicyStreet, we uphold the principles of equal opportunity and embrace diversity. We are committed to a workplace free from discrimination based on race, religion, colour, gender, sexual orientation, age, marital status, veteran status, or disability status.