Digital Marketing Manager

Would you like to lead the marketing for the UK’s best holiday Resorts, voted No.1 by Which? readers two years in a row? With 105 years of history, two five-star locations, and a history of award-winning excellence, we don’t just sell holidays; we set the standard.

Marketing is challenging when the product is average, but that’s not our problem. We’re the best, and we need someone who is too.

As our Digital Marketing Manager, you’ll own our digital strategy across our fully inclusive, five-star resorts. This isn’t just about running campaigns; it’s about driving engagement, boosting conversions, and strengthening brand loyalty.

You’ll lead a talented team, managing marketing and web design to ensure every campaign is executed flawlessly. You won’t handle design or sales but collaborate closely to create a seamless digital experience. From PPC and email automation to AI-driven marketing and customer journey optimisation, you’ll shape our online presence and push us further.

We need a leader, not just a strategist. Someone who inspires, mentors, and brings out the best in their team. With in-house design, video, web, and content teams at your disposal, you’ll be free to explore new tech, refine strategies, and keep us ahead of the competition.

If you’re a data-driven digital expert with a proven track record and a passion for leadership, we want to hear from you.

THE ROLE

• Reporting directly to the Head of Marketing, you will lead and manage a highly skilled digital marketing team, ensuring campaigns are strategically planned, executed efficiently, and deliver measurable results.
• Be a people-first leader, building strong relationships within the team, ensuring they feel supported, valued, and empowered to grow.
• Inspire and motivate the team by sharing knowledge, best practices, and emerging trends, fostering an environment of innovation and collaboration.
• Provide clear direction, regular feedback, and mentorship to ensure continuous professional development within the team.
• Conduct regular team check-ins, performance reviews, and quarterly development plans, ensuring ongoing team motivation and progression.
• Encourage a culture of continuous learning, supporting the team in attending training, webinars, and industry events to further their expertise.
• Oversee email marketing strategy, including segmentation, automation, and performance optimisation.
• Drive paid digital advertising (PPC, social, display, retargeting) with a strong focus on ROI and continuous testing.
• Optimise customer journeys to maximise lead generation and conversion rates.
• Ensure all marketing assets, from landing pages to email copy, are data-driven and conversion-optimised.
• Stay ahead of the latest digital innovations, experimenting with AI, automation tools, and emerging platforms.
• Regularly report on key digital metrics, campaign performance, and conversion rates, presenting clear insights and recommendations.
• Implement process improvements to enhance team efficiency and marketing performance.
• Act as the go-to person for problem-solving and decision-making within the marketing team, ensuring any challenges are addressed quickly and effectively.

THE LOCATION

• Office/Hybrid
• Can be full time in the office at Hopton-on-Sea or Hybrid with a set three days in the office.

SALARY

£45k – 60k depending on experience

THE SKILLS

• Minimum five years’ experience in B2C digital marketing (with proven results).
• Deep expertise in email marketing, including automation, segmentation, and A/B testing.
• Hands-on experience with PPC and paid social campaigns, understanding bid strategies, targeting, and analytics.
• Strong CRO knowledge, with the ability to optimise webpages and customer journeys.
• Data-driven mindset, able to track performance, analyse insights, and adjust strategies accordingly.
• Passion for testing, iterating, and optimising campaigns to improve efficiency and ROI.
• Strong copywriting and messaging skills (with examples of successful digital campaigns).
• Experience managing CRM platforms, marketing automation tools, and analytics dashboards.
• A natural problem-solver, capable of identifying challenges and delivering solutions.
• Strong leadership and team management experience, ensuring a motivated and high-performing digital team.
• Excellent organisation and project management skills, ensuring deadlines are met.
• Self-motivated, fast learner, and comfortable adapting to new tools and technologies.
• Strong communication and interpersonal skills, fostering a collaborative and results-driven team environment.

As part of our team, we will offer you …   

• Free use of Palms Health & Fitness - Gym and Swimming Pool

• 30% Discount on products in the shop

• Discounted holidays for you and your family at both our Hopton-on-Sea and Five Lakes Resorts

• Free Team Lunch available daily

• An all-year-round position (not seasonal)

• Free Parking and on the main Bus Route

• Cycle to Work Scheme

• 10% Discount off all products and treatments within Aphrodite Beauty Salon

• Opportunities to learn and develop across the Resort with Potters Development Academy. Including the Trainee Manager Programme, Pathway to Success and Apprenticeship

• Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive ‘Evening of Entertainment’ on Resort

• Free access to our Employee Assistance and Wellbeing Programmes. Including advice and support with health checks, access to GP’s, mental health support and counselling

#INDHPHOP

Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.