Social Media & Marketing Coordinator (Kinesiology Background)

Social Media & PR Coordinator

Remote | Full-Time | $65,000 - $75,000 CAD

About Us

At Sidekick, our mission is to accelerate the recovery journey for individuals battling chronic injuries with our award-winning physical therapy products. Trusted by Olympic champions and everyday athletes, Sidekick is a leading name in injury recovery, with features in Men's Health, Running Magazine, and Ultrarunning Magazine.

We’re looking for a Social Media & PR Coordinator with a background in kinesiology, physical therapy, or sports science, combined with experience in marketing or social media management. This role is ideal for someone who understands injury recovery, biomechanics, and movement science - and can communicate these concepts effectively to our audience. You’ll be responsible for growing our brand presence through social media management, partnerships, and content creation while educating and engaging our community.

What You’ll Be Doing

1. Social Media Content Management:

• Develop and execute a monthly content calendar featuring 20+ engaging posts across organic social platforms.
• Create and oversee content that educates on injury recovery, demonstrates proper tool usage, and highlights experiences with Sidekick products.
• Stay ahead of trends by incorporating at least one trending format or concept into the content each month.

2. Community Engagement:

• Actively engage with our online community by responding to all inquiries on our social channels.
• Provide science-backed, yet accessible responses to injury-related questions from customers and followers.

3. Content Creator Sourcing & Coordination:

• Identify, vet, and onboard 5-10 content creators per quarter who align with Sidekick’s brand and messaging.
• Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content for organic and paid social campaigns.

4. Partnerships & Collaborations:

• Identify and onboard high-profile athletes who are passionate about injury prevention and recovery and have an engaging presence on social media.
• Develop strategic partnership opportunities with:
• Rehab and fitness professionals, including physical therapists and strength coaches.
• Brands and organizations aligned with injury recovery and athletic performance.
• Secure media coverage by identifying and pitching Sidekick to relevant health, fitness, and sports therapy publications.

5. Paid & Organic Social Performance Tracking

• Monitor social media KPIs (conversions, ROAS, engagement, etc.) and create monthly performance reports for paid and organic media.
• Document key creative learnings from all campaigns, analyzing what makes content perform well.

About You

• Degree or professional background in kinesiology, physical therapy, athletic therapy, or a related field (combined with marketing experience).
• 5+ years of experience in social media management, marketing, or content creation.
• Strong understanding of sports injury recovery, movement science, and fitness trends.
• Ability to create and manage content that educates, inspires, and converts.
• Strong analytical mindset - able to track performance metrics and optimize content accordingly.
• Passion for fitness, health, and helping others recover and perform at their best.

Why You Should Join Sidekick:

• Competitive compensation
• Performance-based bonus pay
• Work-from-home options
• Dedicated, collaborative, and supportive colleagues
• Fast-paced, dynamic environment
• Access to learning & development – opportunities to take courses and expand your skill set
• Career growth & ownership – ample opportunities to take on new challenges and grow within the company