Marketing Specialist

About INDICO 

INDICO is Telkomsel’s subsidiary focusing on creating values in developing Indonesia’s digital ecosystem. As a digital ecosystem enabler, INDICO plays a strategic role both as a platform company and a holding company. As a platform company, INDICO strives to create non-telecom value by enhancing user experience of Telkomsel and INDICO Group services. Currently, INDICO is building three business platforms through a B2B2C model: INDICO Commerce (digital product transaction solution), INDICO Engage (marketing solution), and INDICO DataHub (data solution). As a holding company, INDICO nurtures vertical businesses across sectors: Fita (health tech), Kuncie (edtech), Majamojo (game publishing), and Digital Food Ecosystem (agritech). By harnessing telecom’s commercial and technological assets, INDICO aspires to create a new economy, empowering Indonesians and enabling businesses across sectors to advance Indonesia's digital economy.

About The Role 
We are looking for a driven and detail-oriented Marketing Specialist to become an integral part of our dynamic Marketing & Brand Communication team to oversee the development and execution of go-to-market strategies, comprehensive omnichannel marketing plans, and impactful product launches. This role involves managing multi-channel campaigns, analysing market trends, tracking brand performance, and identifying opportunities for innovation within the product portfolio. You will work closely with Marketing and Brand Communication Lead on a regular basis. 

What you will do but not limited to:

• Take full ownership and manage the end-to-end development of go-to-market strategies, marketing plans, and execution for product launches. 

• Develop comprehensive, multi-channel marketing plans that integrate Above-the-Line (ATL), Below-the-Line (BTL), and digital marketing strategies.  

• Ensure all elements—from creative concepts to tactical execution—deliver a consistent brand message and engage target audiences effectively by leveraging a mix of advertising, social media, influencer partnerships, events, and public relations to create holistic campaigns. 

• Track brand health metrics, such as but not limited to market share, brand awareness, and customer sentiment, to assess the effectiveness of ongoing initiatives.  

• Use dashboards and reporting tools to analyze performance data, identify areas for improvement, and implement corrective measures to maintain a strong brand presence in the market. 

• Conduct regular market analysis to understand evolving consumer behaviors, preferences, and purchasing patterns.  

• Study competitor strategies and activities to benchmark performance and identify potential gaps or opportunities. 

• Analyse the existing product portfolio to pinpoint gaps and propose innovative solutions to meet emerging market demands. 

• Continuously evaluate marketing initiatives to optimize effectiveness and adapt plans based on performance metrics and market feedback. 

• Manage third-party vendors from briefing, campaign delivery, and performance measurement. 

• Bachelor's degree from reputable universities majoring in economics, marketing, communication, business major, or equivalent experience. 

• Min. of 4 - 6 years of hands-on experience preferably in B2B/B2C Tech, E-commerce industry, or FMCG. 

• Detail oriented and strong creative abilities to conceptualize, develop, and implement 

• Demonstrated success in building brands, with a strong focus on omnichannel marketing, digital marketing, portfolio management, and innovation development. 

• Strong communication and teamwork skills, with a proven ability to align cross-functional teams toward shared objectives. 

• Excellent skills in strategic planning and analytical reasoning. 

• Willingness to learn and a can-do attitude individual. 

• Attractive total compensation of salary, festive allowance, and annual bonus
• Private Health Insurance
• Working device provided
• Employee Development Program
• Flexible Working Arrangement
• Culture programs
• Mental Health & Well-being program
• Various club and Engagement activities
• Anniversary Leave