Field and Demand Generation Marketing Manager, Japan - Tokyo

At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities— they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Field and Demand Generation Marketing Manager, Japan - Tokyo

Why We Have This Role

Are you looking for a role that challenges both your creative skills as well as your analytical abilities? We’re looking for an experienced Japan Field & Demand Generation Marketing Manager who has exceptional experience in managing and running field marketing within Japan. This person will be focused on building the Qualtrics brand within Japan, alongside developing quality leads,  pipeline and revenue for our sales team.

This person would be part of our growing APJ marketing team and have support from global and regional marketing functions. We are looking for someone who is exceptional with partnering with sales to understand the market and co-develop the marketing strategy. Our field activities consist of ABM programs, Partner Marketing, Scale marketing programs and events (all types being digital events, 3rd party sponsorships, own hosted events which can range from 10 people to 2,500!) Additionally, you will work in partnership with other marketing functions including campaigns, digital, content, communications and PR to provide strategic guidance on Japan specific needs.

How You’ll Find Success

• As an individual contributor, self-motivation, with the ability to work autonomously and communicate across teams, is key to finding success
• Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution. 
• Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
• Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
• Exceptional stakeholder management and interpersonal skills required. 

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

• As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the Japan region.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Strategy Development. Design and implement the field marketing strategy for Japan, collaborating closely with the local sales team to create targeted campaigns and events. Manage the marketing budget effectively to ensure optimal allocation of resources across initiatives.
• Campaign Execution. Oversee the end-to-end management of various events, including seminars, trade shows, webinars, and executive round tables, ensuring meticulous planning and post-event follow-ups. Collaborate with the APJ and Global marketing teams’ to adapt and localise global marketing programmes for Japan, ensuring high-quality execution.
• Field Marketing Content Creation. Develop and localise engaging marketing content, including white papers, brochures, website copy, case studies, sales presentations, and blogs that resonate with audiences in Japan.
• Account-Based Marketing (ABM). Lead ABM efforts by identifying key target accounts and developing tailored marketing assets and campaigns to effectively engage those accounts.
• Ecosystem Marketing. Work with the APJ Ecosystem Marketing lead to develop tailored marketing assets and campaigns to drive growth and revenue  through Japan partners
• Performance Analysis. Analyse marketing activity results and refine strategies to enhance engagement, lead quality, and overall programme effectiveness. Set and track metrics for campaign success, striving to deliver a significant contribution to the pipeline and revenue through marketing initiatives.
• Cross-Functional Collaboration. Forge strong relationships with the sales team to ensure marketing strategies align with sales objectives, optimising collaboration on campaigns and events. Work closely with digital marketing, PR, and content teams to support integrated marketing initiatives.

What We’re Looking For On Your Resume

• At least 10  years of hands-on experience in B2B marketing, particularly within a SaaS environment, with a proven track record in field marketing.
• Strong expertise in event management, partner marketing, abm, demand generation, and revenue attribution.
• Exceptional writing and storytelling capabilities to convey complex ideas clearly and connect with diverse audiences.
• Proficiency in marketing technologies, particularly Salesforce.com and Marketo.
• A detail-oriented and creative problem-solver with a genuine passion for building campaigns and generating leads.
• Ability to work effectively under tight deadlines and adapt in a fast-paced, collaborative environment.
• Fluent in English and Japanese

What You Should Know About This Team

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. 

• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. 
• Challenges excite us, as we view them as opportunities for growth and positive transformation. 
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks And Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.