Senior Customer Lifecycle Marketer

Senior Customer Lifecycle Marketer 

Why We Have This Role

At Qualtrics, we are dedicated to closing experience gaps—the differences between what customers and employees expect and what they actually receive. This role is crucial for shaping our marketing strategies and engaging audiences throughout the customer lifecycle, from onboarding to renewal. You will collaborate across teams to deliver impactful programs that drive customer engagement, retention, and advocacy.

How You’ll Find Success

• Take Initiative: You understand expected outcomes and work entrepreneurially to accomplish goals.
• Highly Communicative: You influence effectively and foster collaboration across departments.
• Data-Driven: You leverage analytics to identify optimization opportunities throughout the customer journey.
• Creative Problem Solver: You adapt and innovate to continuously enhance customer engagement in a fast-paced environment.

How You’ll Grow

• Lead significant lifecycle marketing initiatives that enhance your strategic and project management skills.
• Gain exposure to global marketing strategies, advancing your understanding of varied market needs.
• Develop your skills in customer journey mapping and lifecycle optimization.

Things You’ll Do

• Drive Customer Journey Strategy: Develop and implement comprehensive customer lifecycle marketing strategies that support customers’ needs through journey mapping,   segmentation building, and content creation and curation for different customer touch points.
• Build Effective Customer Journeys: Incorporate lifecycle marketing strategies into multi-channel customer journeys to support customers’ goals across different customer touch points.
• Execute and Optimize for Engagement: Analyze customer interaction data to measure and monitor performance, refine targeting strategies, improve journey effectiveness, and enhance lifecycle marketing outcomes.  
• Collaborate Cross-Functionally: Work closely with customer success, product, product marketing, digital channels, and brand teams to identify needs and implement lifecycle programs that drive adoption and retention.

What We’re Looking For On Your Resume

• 5-7 years of experience in lifecycle marketing within a technology environment, ideally showcasing integrated marketing strategies and customer-centric initiatives.
• Understanding of customer experience management and customer lifecycle journey.
• A portfolio demonstrating exceptional communication and storytelling skills, focusing on delivering meaningful customer experiences.
• Familiarity with analytics tools, customer relationship management (CRM) systems, and segmentation strategies.
• Strong strategic and customer-focused approach with the ability to use data to inform decision making.
• Proven ability to work collaboratively across teams to deliver high-quality customer programs.
• Experience in project management to oversee lifecycle marketing initiatives and ensure timely execution.

What You Should Know About This Team

• We foster an inclusive and collaborative environment where diverse perspectives are valued.
• Our team is committed to continuous learning and career growth for every member.
• We celebrate innovative ideas that contribute to our mission of closing experience gaps globally.

Our Team’s Favorite Perks and Benefits

• A competitive benefits package including medical, dental, vision, and life insurance.
• Opportunities for professional growth and development through workshops and training.
• Regular team-building events and a collaborative office atmosphere.
• Flexibility in the Qualtrics hybrid work model, allowing you to balance work and life effectively.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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