Distributor Partner Manager

The Sr. Key Account Manager (SKAM) main priority is driving Red Bull strategy and initiatives with a set group of Key Accounts. The SKAM will be the key owner of all business-related activities and targets at national and market levels. This role is tasked with driving coordination and collaboration across multiple functional groups (sales, distribution, marketing, finance, operations, and legal) at Headquarters (HQ) and Region levels to ensure that objectives and goals of these customers are achieved.

Responsibilities include: owning budgets and results (Distribution, Price, Promotion, and Presence) within the Key Accounts; developing productive business partnerships with senior management in all assigned Key Accounts and at the customer’s HQ offices; and driving best practices through producing excellent results and creating innovative solutions.  

YEAR ROUND BUSINESS PLANNING

Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities

Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources

Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs

Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities

MARKET EXECUTION

Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)

SELLING & INFLUENCE

Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market

Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)

Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store

Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs

Utilize tactical budget around initiatives and incentives that maximize ROI

Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)

KEY ACCOUNT EXECUTION

Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities

Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts

Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels

ACTIVATE MARKETING RESOURCES (Sales & marketing alignment)

Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

Execute rollout of RBNA brand initiatives and tentpoles

Bringing brand & key account solutions to solve issues at the market level

Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)

Experience within a Direct Store Delivery distribution environment strongly preferred

Teach, develop, and coach others to sell effectively in the Off Premise channel

Ability to influence distributor decision makers and key stakeholders

Works in a fast-paced complex environment with multiple stakeholders

Analyzes & leverages data to drive insights to action

Excellent communication and presentation skills

Proficient in Microsoft Excel and PowerPoint

Must have a valid US Driver’s License

Bachelor‘s Degree preferred

Must be fluent in English, additional language skills an advantage

Compensation: $88,000 - $132,000

Actual compensation offers may vary based on certain factors, including but not limited to experience.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.