California Licensed Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager.

Key Responsibilities

• Develop and articulate a compelling product vision, positioning, and messaging for the product portfolio
• Gain a deep understanding of customer needs and translate insights into effective marketing strategies
• Collaborate with cross-functional teams to influence the product roadmap and ensure cohesive messaging

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 7+ years of experience in product marketing, particularly in B2B SaaS or consumer-focused digital business
• Background in launching new products and supporting integrated marketing campaigns
• Understanding of generative AI and its application in enhancing customer experiences
• Experience leading customer research efforts and synthesizing insights into actionable plans