Digital Media Lead

Job Summary

A company is looking for a Digital Media Lead who will oversee the strategy and execution of paid digital media to drive marketing acquisition.

Key Responsibilities

• Drive end-to-end digital campaigns across various platforms, ensuring alignment with business objectives
• Track campaign performance, providing actionable insights and recommendations to optimize strategies
• Collaborate with internal teams and external agencies to ensure cohesive messaging and effective execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 8 years of experience in digital marketing campaign management
• Experience managing media budgets of $250k+ per month
• Strong proficiency in digital marketing platforms such as Google Ads and Meta Ads Manager
• Demonstrated expertise in analyzing campaign metrics and translating insights into actionable strategies