Lead Integrated Campaign Strategist

Job Summary

A company is looking for a Lead Integrated Campaign Strategy & Orchestration.

Key Responsibilities:

• Lead the development and orchestration of integrated marketing campaigns aligned with business priorities
• Translate strategic objectives into actionable campaign plans across various channels
• Monitor and optimize campaign performance using data-driven insights and manage campaign calendars

Required Qualifications:

• 12-15+ years of experience in B2B marketing focused on integrated campaign strategy
• Proven success in leading complex, multi-channel campaigns targeting health plan audiences
• Strong understanding of the healthcare landscape is preferred
• Experience working in a matrixed organization or agency/consulting environment
• Bachelor's Degree required