Director, Web Strategy

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Director, Web Strategy, Platform & Content

We are seeking a strategic and detail-oriented Director, Web Strategy, Platform and Content Lead to take end-to-end ownership of GeneDx.com and other company web presence. This role will be responsible for establishing and executing overall web channel strategy and objectives. The ideal candidate has a strong background in web content and platform management, digital strategy, and SEO, with a proven ability to translate business goals into effective and engaging web experiences.

Key Responsibilities

Web Channel Ownership & Strategy
• Own the company website as a strategic channel, ensuring it supports business goals, delivers value to users, and reflects the brand effectively.
• Collaborate with Design, Product, and Marketing to enhance the user experience and performance of the website.
• Support the strategy and development of microsites or additional web presences as needed.
• Act as the primary point of contact for the web function, coordinating across Marketing, Design, Development, Product, and other internal teams.
• Manage relationships with external agencies, contractors, and tool providers to ensure project execution and operational efficiency.

Content Strategy & Management
• Define and maintain the content strategy for the website, ensuring alignment with overall marketing and business objectives.
• Serve as the gatekeeper for website content, supporting internal teams with content creation, updates, and publishing using established best practices.
• Use content management systems (CMS) to manage and publish content accurately and efficiently.

Web Platform Management & Optimization
• Serve as the platform owner for the web tech stack (i.e. CMS, web apps, personalization tech, data tech, etc), ensuring it meets the needs of marketers, content creators, and developers.
• Partner with IT, Product, and Compliance teams or external partners when needed to drive platform enhancements to support scalability, governance, and content reuse, ensuring website meets security, privacy, and regulatory requirements.
• Collaborate with internal stakeholders to evolve workflows, permissions, and taxonomy structures to optimize publishing efficiency and accuracy.
• Evaluate and implement new tools, plugins, or upgrades in partnership with IT, Product and external vendors.
• Lead discovery and planning for any future platform improvements, integrations, or CMS enhancements.
• Establish and maintain SOPs, governance models, and performance metrics to support scalable web operations.

SEO & Performance Optimization
• Optimize all website content for search engines to drive visibility, discoverability, and organic traffic growth.
• Conduct keyword research and content audits to identify opportunities for improvement and increased engagement.

Reporting & Analytics
• Develop and implement robust processes for campaign tagging and web analytics to ensure data integrity and support performance measurement.
• Provide regular operational reporting on web performance, user engagement, and content effectiveness to marketing and leadership stakeholders
• Use data insights to inform decisions and continuously improve the website’s impact on business objectives.

Qualifications
• 8+ years of experience in web content strategy, digital marketing, or website management roles.
• Expertise with content management systems (e.g., WordPress) and digital tools (e.g., Google Analytics, Tag Manager, SEO tools).
• Strong understanding of web standards, UX best practices, SEO principles, and analytics tracking.
• Familiarity with privacy and accessibility compliance (e.g., GDPR, WCAG).
• Experience working cross-functionally with technical, creative, and business teams.
• Excellent organizational and communication skills with strong attention to detail.
• Proven ability to lead web projects and initiatives from concept through execution.

Pay Transparency, Budgeted Range

$170,000—$200,000 USD

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Science – Minded, Patient – Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE
• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE
• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you’re not just taking on a job—you’re joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  
• Be bold in our vision & brave in our execution. 
• Communicate directly, with empathy. 
• Do what we say we’re going to do.  
• Be adaptable to change.  
• Operate with a bias for action.  

Benefits include:
• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.