Growth Marketing Lead - job 2 of 4

Job Summary

A company is looking for a Growth Marketing Lead to drive its growth engine from initial contact to qualified pipeline.

Key Responsibilities

• Develop and execute strategies for top-of-funnel growth, increasing awareness and qualified pipeline
• Refine brand positioning and messaging based on customer feedback and market insights
• Lead content strategy and manage a content calendar across various formats and channels

Required Qualifications

• 7+ years of experience in B2B marketing or growth, preferably in a fast-paced SaaS startup
• Understanding of the data landscape, including data warehouses and business intelligence tools
• Ability to create and execute a comprehensive 12-month growth plan independently
• Experience in engaging and converting both technical and business audiences
• Familiarity with tools like HubSpot, Webflow, and Google Analytics is a plus