Paid Search Specialist - job 1 of 2

Job Summary

A company is looking for a Paid Search Specialist to drive the expansion of their Paid Search portfolio.

Key Responsibilities

• Lead the strategy, testing, and execution of paid search channels, including Google Ads and SEO support
• Conduct keyword research, develop bidding strategies, and manage budget allocation to meet performance goals
• Collaborate with cross-functional teams to enhance the effectiveness of paid search campaigns and analyze key metrics

Required Qualifications

• 2+ years of hands-on paid search experience
• Familiarity with direct-to-consumer business models and performance marketing metrics
• A degree in Business, Marketing, or a related field is welcome but not required
• A growth mindset with comfort in data analysis and testing
• A collaborative, team-first attitude