Product Marketing Manager - job 3 of 7

Job Summary

A company is looking for a Product Marketing Manager with experience in product marketing focused on go-to-market strategy and customer insights.

Key Responsibilities

• Develop and execute comprehensive go-to-market plans for new products and feature updates
• Create sales enablement materials and continuously update collateral to support the sales team
• Conduct market research to inform product positioning and roadmap decisions based on customer insights

Required Qualifications

• 5-7 years of product marketing experience in SaaS, particularly for mid-market solutions
• Proven success in developing and executing go-to-market strategies and sales enablement programs
• Strong analytical skills to translate market research into strategic actions
• Familiarity with SaaS metrics and understanding of market dynamics in the mid-market segment
• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)