Product Marketing Manager - job 5 of 7

Job Summary

A company is looking for a Product Marketing Manager to define and own the approach for product positioning and go-to-market strategies.

Key Responsibilities

• Develop and maintain differentiated positioning for core use cases and deliver updated personas and messaging framework
• Run go-to-market strategies for new features and pricing changes, including leading monthly Tier-1 launches
• Conduct user interviews and synthesize insights to inform product roadmap and competitive strategies

Required Qualifications

• 4-7 years of experience in product marketing, preferably in SMB or consumer SaaS
• Experience in launching go-to-market strategies tied to annual recurring revenue
• Comfortable with positioning hardware and software products for low-tech audiences
• Demonstrated ability to work cross-functionally and build trust with diverse teams
• Self-aware and driven with a focus on operational efficiency and overcoming challenges