Senior Account-Based Marketing Manager - job 2 of 2

Job Summary

A company is looking for a Senior Account Based Marketing Manager to lead their ABM strategy for the Mid-Market and Corporate segments.

Key Responsibilities

• Develop and execute comprehensive ABM strategies and quarterly plans in collaboration with the Mid-Market sales team
• Collaborate with sales leadership and teams on account targeting and segmentation to support pipeline generation goals
• Design and manage multi-channel ABM campaigns using relevant technologies, while monitoring and analyzing campaign performance data

Required Qualifications

• 7+ years of experience in Account-Based Marketing and Demand Generation
• Deep understanding of B2B Enterprise and Mid-Market marketing strategies, including various ABM approaches
• Strong experience partnering with sales teams and cross-functional stakeholders
• Hands-on experience with ABM platforms, particularly Demandbase and Salesforce
• Proven track record of optimizing campaigns through performance analysis