Senior Demand Generation Manager - job 2 of 5

Job Summary

A company is looking for a Senior Demand Generation Manager to lead cross-functional marketing efforts that accelerate pipeline creation and conversion.

Key Responsibilities

• Own the strategy and execution of multi-channel campaigns to generate qualified leads and accelerate pipeline conversion
• Lead annual and quarterly planning for assigned segments, defining priorities and channel mix in partnership with Sales
• Track, analyze, and report campaign performance using Salesforce and 6Sense, ensuring data accuracy and campaign attribution

Required Qualifications

• 6-9 years of experience in B2B demand generation, campaign management, or growth marketing
• Demonstrated success in planning and executing multi-channel campaigns that drive measurable pipeline
• Hands-on experience with Salesforce, 6Sense, and digital marketing platforms
• Proven ability to manage multiple workstreams, vendors, and partner relationships simultaneously
• Experience in SaaS, tech, or fast-paced growth environments is preferred