Senior Digital Marketing Specialist

Job Summary

A company is looking for a Senior Digital Marketing Specialist.

Key Responsibilities

• Identify solution scope and conduct gap analysis to guide transformative initiatives
• Maintain and optimize the company website and intranet, ensuring adherence to SEO best practices
• Track and analyze marketing performance data to refine strategies and improve ROI

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of professional marketing experience, preferably in B2B settings
• Expertise in web design, email, and social media marketing
• Experience with tools such as Google Analytics and design software
• Strong understanding of SEO/SEM and digital marketing strategies