Senior Growth Marketing Analyst

Job Summary

A company is looking for a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies.

Key Responsibilities

• Develop and implement testing frameworks and measurement strategies for campaign performance across all marketing channels
• Design and implement incrementality testing methods to measure the impact of marketing programs on business outcomes
• Conduct deep-dive analyses to uncover trends and insights about customer performance based on critical metrics

Required Qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 5+ years of advanced SQL experience; Python and/or R is a plus
• Experience working with first-party customer data within Snowflake for marketing activation
• Extensive knowledge of media metrics and experience with CRM platforms like Salesforce Marketing Cloud and Adobe