Social Media Analyst

Job Summary

A company is looking for a Social Media Analyst to lead its social analytics efforts.

Key Responsibilities

• Develop and manage key performance indicators (KPIs) aligned with business objectives
• Track and report on performance metrics across various social media platforms
• Monitor social media conversations and trends to provide actionable insights

Required Qualifications

• 4+ years of experience in social media analysis focusing on metrics and reporting
• Bachelor's degree in Marketing, Communications, Data Analytics, Statistics, or a related field
• Proficiency with social media analytics tools and native platform analytics
• Expertise in Excel for data manipulation and visualization
• In-depth knowledge of major social media platforms including Facebook, Instagram, LinkedIn, and TikTok