Sr Content Marketing Manager REMOTE FROM ANYWHERE IN THE USA

aytm “ask your target market” is looking to hire a proven Sr Content Marketing Manager to join our growing marketing team. This is a remote work position.

As Sr Content Marketing Manager, you will be responsible for building the aytm content marketing machine that reinforces the aytm brand as a prominent thought leader in the market research industry, educates and inspires market research and insights professionals, and drives engagement throughout the entire purchase funnel to achieve growth and revenue objectives.

The ideal candidate is a passionate and vocal participant in the market research and insights space, has proven experience driving both content strategy and production to support a variety of marketing initiatives in a B2B SaaS environment, and is a gifted storyteller that knows how to produce informative, compelling and persuasive content across all forms of media and channels.

About Us
aytm delivers state-of-the-art insights automation technology and expert guidance that’s focused on providing answers for the clients of today, while evolving a platform that supports those curious about tomorrow. Advancing research with transparency and flexibility, aytm helps you connect to a community of people, optimize your products, positioning, and concepts, and get from idea to market faster. We have a world-class platform, top-tier clients, and a creative and energetic team.

Responsibilities:
• Works with AVP of Growth Operations to develop and execute aytm’s content marketing strategy through the planning, creation and promotion of content marketing initiatives designed to establish thought leadership, engage target audiences, and achieve growth and revenue goals through brand presence, lead generation and nurturing.
• Owns the strategy and execution of aytm’s content marketing strategy as it fits into the larger organizational go-to-market strategy.
• Understands the target audience and buyer’s journey, and creates content to effectively engage the buyer at all stages of the funnel
• Utilizes generative AI tools and platforms to drive efficiency and scale of content creation while maintaining a high degree of quality
• Networks with key influencers and industry-leading websites and organizations to partner in content creation and publication
• Actively monitors, evaluates and reports on the performance and effectiveness of all content marketing initiatives and can adjust content strategy based on those metrics
• Develops B2B-centric content in all its forms – blogs, white papers, case studies, infographics, industry research, podcast, video, webinars, data sheets, sales kits, etc
• Owns and updates the marketing content calendar, coordinates the strategy and production of aytm employee-authored content
• Actively manages external resources in parallel with internal resources to execute against multiple content initiatives
• Stays up to date on latest trends in the market research and insights industry, including performing audience and competitor research and analysis
• Understands SEO impact of content and can use keyword research tools to drive content ideation
• Engages audiences via social media channels
• Collaborates with brand copywriter to maintain and evolve language, tone of voice, and storytelling dynamics across all content marketing initiatives

What we are looking for:
• Minimum 5+ years of relevant work experience directly owning content strategy and execution in a B2B SaaS environment
• BA/BS degree or equivalent working experience.
• Demonstrated track record of delivering engagement, high quality communications in a fast paced environment
• Excellent copywriting and communication skills
• Experience with generative AI tools and platforms
• Ability to manage a wide range of content initiatives
• Experience with marketing automation, content syndication, and content management tools a plus
• Be a highly disciplined, self-motivated individual who can point to measurable success.
• Contribute to a culture of openness and respect.
• Be fluent in project management and office software (Microsoft Office, Google Apps, Asana), and an effective verbal and written communicator

What we offer:

A work environment built around empathy, creativity, curiosity, organic growth and an abundance mindset. We’re a fun and vibrant group of people, dedicated to putting in the hard work to make a platform we are proud of, serving the needs of our clients with empathy, and making aytm an incredible place to work. We were recently awarded 2024 Inc 5000 Fastest-Growing Private Company and 2024 Inc Best Places to Work. We’re also fully virtually, which means you’ll be working remotely from the location of your choosing (home, coffee house, library). While being a Zero-commute company and providing you with an amazing level of freedom, convenience, and flexibility, it requires a certain inner discipline and capacity to be effective at a distance. Remote work experience is preferred, but not required..

Benefits would include:
• Unlimited, responsible PTO – With a recommended minimum number of days taken each year
• Affordable Insurance -$0 deductible Health plans plus dental, vision, and more!
• 401k retirement – Account with automatic company contributions
• Dependent Care – a pre-tax benefit account that you can fund to pay for eligible dependent care services
• Professional Development – Bring your professional Development needs to the table and get your career nourished
• In-Home Snack allowance – Who doesn’t love some yummies to get you through the day?
• Cellphone/Internet credits – Get tax-free credits to use toward your cell phone and internet utilities.
• Equipment and Structured Onboarding – We will provide you with the equipment and tools you need, along with great onboarding courses to set you up for success.
• Paid Volunteer Time – We support you helping others
• Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!
• *aytm is an Equal Opportunity Employer and committed to a diverse, equitable and inclusive culture and workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.