Marketing Manager for an Online Education Platform

About the Company:

Becca Luna Education - is a fast-growing online platform empowering over 10,000 creative and aspiring women worldwide to master web design and entrepreneurship. Founded by Becca Luna, a mentor and business influencer, their main mission is to transform lives through education and creativity. They focus on scaling impact through paid media, organic content, and engaging social campaigns. With a scrappy, fun-loving culture, the team at Becca Luna values creativity, freedom, and autonomy while maintaining a high standard of excellence for their students and the brand.  

About the Role:
We’re seeking a visionary Marketing Manager to lead Becca Luna’s marketing efforts, drive revenue, and expand the brand's reach. You’ll manage all aspects of marketing strategy, focusing on evergreen funnels, webinars, brand visibility, and more.

As the Marketing Manager, you’ll oversee and guide the Marketing team, and you’ll be in charge of optimizing marketing assets, leading campaigns, and contributing to building a highly engaged community. You’ll collaborate with the organic marketing team, external ad agencies, and contractors to ensure consistent growth and profitability.

This is a Full-Time, US-based, remote role with occasional travel (1-3 times per year).

We are looking for a Marketing Manager specifically with these requirements:

• 3-5+ years of experience working with 7-9 figure personal brands selling info/coaching products.
• Strong background in leading a marketing team and overseeing contractors.
• Proficient in overseeing content calendar execution and optimization.
• Creative and execution-driven with the ability to thrive in high-pressure launches.
• Experience in developing and optimizing multi-channel marketing campaigns.
• Experience developing and optimizing email strategies.
• Experience developing and managing affiliate programs and brand partnerships.
• Experience using CRM tools like Hyros, and analyzing KPIs and metrics related to campaigns performance.
• Proficient in ManyChat automations.
• Strong organizational skills to oversee and coordinate marketing initiatives.
• Strong writing and communication skills to maintain a cohesive brand voice across all platforms.
• Comfortable with occasional travel 1-3 times per year (to meet students, celebrate launches, and mastermind as a team).

Your responsibility will include (but not limited to):

• Content & Messaging Strategy – Develop and manage content themes for newsletters, emails, and social media, ensuring brand storytelling remains a priority.
• Brand Cohesion – Maintain a unified tone of voice and messaging across all marketing platforms.
• Sales & Launch Campaigns – Plan and execute sales campaigns, analyze past performance, and manage project timelines.
• Marketing Tech & Automation – Support the setup and optimization of tools like Kartra, Showit, and ManyChat.
• Social Media & Organic Growth – Oversee social media strategy, optimize content for conversions, and ensure KPIs are met.
• Email & Segmented Marketing – Develop targeted email strategies, manage the contractors, and refine campaigns using data-driven insights.
• Funnel & Conversion Optimization – Analyze and improve funnels to enhance conversion rates and support ad team adjustments.
• Affiliate & Partnership Management – Develop affiliate programs, track performance, and manage brand partnerships.
• Customer Growth & Experience – Conduct surveys, identify new opportunities, and optimize the student journey for engagement and retention.

Growth Opportunities/Perks:

• Paid training: Opportunities to further develop skills and knowledge.
• Flexibility and freedom: Encouragement to travel and maintain a fun, dynamic work environment.
• Career growth: Potential for advancement into a director-level role with leadership responsibilities.
• Bonus potential: Performance-based bonuses tied to revenue growth and profitability.
• Team culture: A creative, supportive environment with a focus on autonomy, fun, and impact 

This Position Is Perfect For You If…

You’re passionate about growth.
You are motivated by scaling brands and enjoy exploring new opportunities for business growth. You understand the nuances of digital marketing and are excited about driving long-term success for both the company and its community of students.

You're a creative strategist.
You don't need to have all the answers right away, but your ability to think critically and find solutions quickly will be crucial.

You're data-driven and results-oriented.
You thrive on data and use it to drive decision-making and improvements. Being comfortable with analytics tools will allow you to optimize strategies, track progress, and continuously grow the brand.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.