Senior Manager, Marketing Operations

About Us

RepRisk is the world’s most respected Data as a Service (DaaS) company for reputational risks and responsible business conduct. From 2007, RepRisk’s data has been trusted by the world’s leading banks, investment managers, Fortune 500 companies, sovereign wealth funds, and organizations such as the OECD and UN. Combining advanced AI with deep human expertise, and a proven methodology at the core, RepRisk’s solutions bring peace of mind, enabling clients to ‘know more, be sure, and act faster’. Our pioneering solutions help to strengthen due diligence processes across ESG topics, such as biodiversity, deforestation, human rights, and corruption, empowering clients to identify, monitor, and mitigate reputational, compliance, and financial risks. Headquartered in Zurich, and with offices in Toronto, New York, London, Berlin, Manila, and Tokyo, we stay close to clients and bring an independent lens to the industry. United by our shared belief in the power of data, our 400 people are proud to be setting the global standard for business conduct data and driving positive change through transparency.

About You

Are you a highly organized Marketing Operations team leader with a proven track record in executing CRM and Sales Automation strategies throughout all stages of the Marketing funnel?

Are you adept in leveraging and integrating the use of Marketing Cloud Account Engagement (formerly Pardot) Salesforce, and other industry tools, to deliver multi-channel global marketing campaigns (from lead generation to client newsletters) in an efficient and optimized way? Do you foster a continuous improvement and client-centric mindset and enjoy collaborating to raise the bar for high performance and service excellence?

If your answers are YES – then this may be the perfect role for you!

Located in Manila, our ideal candidate has solid experience of leading Marketing Operations teams to succeed within a global organization. They will contribute to revenue growth and build a winning brand reputation to attract target audiences with laser precision. You have probably gained your experience in a global B2B corporate / business marketing and communications function in a financial institution or in a technology / IT environment. You are comfortable engaging with stakeholders from C-suite leaders through to sales, business development, technical teams, enabling you to stay close to evolving business needs.

Your Responsibilities

As Senior Manager, Marketing Operations, you will be part of RepRisk’s global Marketing & Communications team, reporting directly to the Associate Director, Digital Marketing (London). You will lead and empower a small team of Manila-based Marketing experts, who play an important role in driving revenue growth and building brand reputation for RepRisk ­ the world’s most respected data technology company for business conduct and ESG risk.

You will provide expertise on how to maximize the use of Marketing Cloud Account Engagement (formerly Pardot), Salesforce and other industry standard tools to increase the impact of RepRisk’s Marketing activities. You will be responsible for guiding your team in the delivery of global marketing campaigns and projects that shape audience perceptions of RepRisk as a thought leader and reinforce our brand positioning. You will motivate your team – based in Manila – and establish automated and structured end-to-end processes that bring scale and deliver efficiencies.

Key responsibilities:

• Lead, mentor and develop RepRisk’s Marketing Operations Team in Manila, Philippines.
• Inspire, nurture and guide your team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals.
• Manage lead generation and lead nurturing activities, in close collaboration with our Commercial Operations, Business Development and Sales teams.
• Guide your team in their effective use of marketing systems and tools – imparting your expertise in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) – to drive results Marketing Qualified Leads (MQLs).
• Leverage SEO strategies, analytics and A/B testing to drive traffic, conversion and engagement.
• Establish, monitor, track and analyze performance metrics, to evaluate the impact and effectiveness of marketing campaigns and website performance.
• Generate reports and dashboards, to provide actionable insights to stakeholders in quick to digest formats, that spotlight success and support continuous improvement.
• Establish governance for marketing operations – clear processes, systems, and tools, that enable the team to scale, automate and optimize delivery.
• Foster collaboration with Brand colleagues to ensure that content produced adheres to our brand visual identity standards and guidelines, and those of Partners, as required.
• Manage project resourcing within your team, ensuring that work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively.

You Bring

• 10+ years’ experience managing B2B marketing operations teams in global companies – ideally in the financial industry or in technology / IT / digital / engineering organizations.
• Bachelor’s degree: Marketing, Digital Marketing, Communications, Business Administration, or a related field. Professional qualifications in Project Management and Marketing Operations are also considered.
• Experience in guiding and motivating teams, setting direction, decision-making and problem solving, planning and organizing projects, as well as workflow management.
• Solid experience of using Salesforce as a CRM system, leveraging marketing automation platforms especially Marketing Cloud Account Engagement (formerly Pardot), and utilizing campaign tools such as Asana or Trello.
• Experience of implementing and optimizing lead nurturing programs to guide prospects through the journey, ensuring smooth operations across the marketing funnel.
• Embed criteria and processes for identifying marketing-qualified leads (MQLs), and adhering to lead scoring frameworks, to prioritize and qualify leads effectively.
• Data and Analytics-savvy, you are familiar with using Google Analytics and have experience of implementing SEO strategies to optimize website performance.
• Ability to develop end-to-end processes and establish governance mechanisms that enable projects to be planned, prioritized, created, reviewed, approved and published. 
• Proven track record of delivering targeted, multi-channel client campaigns that leverage digital channels (website, email, social media), to drive prospect to client conversation.
• Adept at collaborating with content and campaign teams to deliver timely and personalized, automated email sequences and other lead nurture content.
• Strong communication skills are a must. Fluent (near native) English speaker, and every other language is a plus!

We Offer

• A diverse, multicultural, collaborative and dynamic work environment in our fast-paced, mission-driven company.
• Our working conditions support a good work-life balance. This includes the opportunity to work flexibly and from home (up to 3 days per week possible).
• You will have market based compensation, benefits and perks in line with our culture and values.
• Paid volunteering and training days, plus a donation matching program and a health and fitness subsidy.
• Frequent (optional) social events: From office parties to cultural potlucks or team sports - and much more! 
• At RepRisk we respect the different needs and life experiences of our colleagues and we value diversity. Equal opportunities and equal treatment are a top priority.
• And more!

All your information will be kept confidential according to EEO guidelines.