CRM Lead

At RISK, we are the mavericks of the gaming and wagering industry, where taking bold chances is our core philosophy. In an arena where digital entertainment and betting merge, we’re the trailblazers venturing into the unexplored.

Our mission is to forge ahead with pioneering solutions that challenge the status quo. Our vision? To outpace the competition in seizing new markets and to perfect the art of swift and effective establishment in the international gaming sector.

We are seeking a CRM Lead with I-Gaming experience to drive player engagement and retention through strategic CRM initiatives. This role involves managing regional CRM strategies, optimizing segmentation, analyzing key metrics, and developing bonus mechanics. The ideal candidate will lead CRM experiments, collaborate with the RISK CRM team, present insights to stakeholders, and oversee team development and budget management. 
 

Responsibilities:

• Building a CRM strategy and managing a CRM plan for each geo
• Planning of segmentation and CRM activities
• Running tests and analyzing their results to increase player activity and retention
• Administrating, initiating, and holding of meetings with the RISK CRM team
• Developing of bonus mechanics and campaigns, analyzing of their effectiveness
• Controlling and working with metrics: ATPU, RR, BR, DAU/MAU 
• Conversion by types of communication
• Presenting of the progress of CRM activities implementation, results of experiments, and the impact of CRM activities on product performance for stakeholders
• Compiling and maintaining reports with the results of CRM activities
• Building a CRM team, establishing team interaction processes, and overseeing the budget and team performance

• 1+ years of experience as a Team Lead in CRM/Retention
• Strong knowledge of casino and sports betting products, activity types, and mechanics
• Experience in planning CRM activities (monthly/quarterly)
• Task management and goal setting for the CRM team
• Team building and process optimization
• Strong analytical skills, A/B testing, and data-driven decision-making
• English B2+ 

Nice to have:

• Experience in the Asia region
• Customer Development (CustDev)

We offer: 
- Global Flexibility: Embrace the freedom to work from anywhere in the world, with remote work options that let you craft the perfect work-life balance.
- Vacation: 20 working days.
- Paid sick leave
- Learning Coverage 
- Sport coverage
- Medical insurance