Senior Product Marketing Manager - job 1 of 2
Join a leading fintech company that’s democratizing finance for all.
Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
With growth as the top priority...
The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.
About the team + role
As the newest member of Robinhood's Product Marketing team, you'll be at the forefront of driving customer acquisition, engagement, and retention of Robinhood’s target audience.
This role blends product positioning, optimizing user journeys for customer activation, and community management across key channels. You'll own the development marketing and campaign strategies across several product categories while encouraging a growing user community that amplifies our brand and drives organic growth.
The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Developing and implementing data-based campaign plans to improve customer and product growth. Establishing goals, target audience, and messages to improve user acquisition and engagement.
- Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives
- Work with research and data teams to identify growth opportunities across multiple marketing channels and customer segments.
- Optimize the marketing funnel to increase conversion rates and maximize ROI on growth initiatives.
- Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets
- Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
What you bring
- Background in a consumer-facing product marketing role in tech
- Ability to autonomously develop break-through marketing strategies
- Possess a deep understanding of paid media strategies and lifecycle marketing.
- Knowledgeable about the product roadmap development process, demonstrating an ability to align marketing strategies with product evolution
- Capacity to break down sophisticated concepts so that they’re simple, clear, and human
- Strong relationship-building capabilities and ability to work cross-functionally
- Data-driven approach to your work and decision-making
- Qualitative analytical ability and familiarity with A/B testing
- Thrives in a fast-paced environment with a bias towards action
What we offer
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on September 19, 2024.
Please see the independent bias audit report covering our use of Covey here.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Click here to learn more about available Benefits, which vary by region and Robinhood entity.
We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.
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By
Robinhood
Robinhood is a leading financial services company headquartered in Menlo Park, California. The company was founded in 2013 and currently has 23.9 million funded customers, 13.7 million monthly active users, and $130 billion in assets under custody.
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