Trade Marketing Specialist EMEA

Sea to Summit is an award-winning Australian brand in the outdoor industry. We design, manufacture, and distribute innovative, meticulously engineered outdoor equipment for adventures at every altitude.
Sea to Summit was established in 1990. As an expanding global brand, we currently have offices in Australia, North America, Germany, Switzerland, Norway and China. We are a motivated group of experienced, creative, and forward-thinking professionals. We are connected by our shared passion to create frictionless gear so you can enjoy limitless adventures.

Our promise is to be your relentless ally in every adventure.

The Opportunity 

Location: Bielefeld, German Office / Flexible within Germany  

Full time 

Are you passionate about driving brand visibility and sales performance in the outdoor industry? We're looking for a Trade Marketing Specialist to join our dynamic team and coordinate and drive the implementation of trade marketing plans across direct markets, with a key focus on DACH. 

As a seasoned Trade Marketing Specialist, you will be the bridge between our brand strategy and the consumer experience at the point of sale. You’ll play a key role in developing and executing impactful trade marketing plans across outdoor retail and e-retail channels. Working closely with retail, marketing and sales teams, you’ll help bring our brand to life in-store and online, ensuring consistent and compelling brand presence in a competitive marketplace. 

📍Please note: This is a field-based role and will require frequent travel across the DACH region and other direct markets.

Key Responsibilities: 

• Coordinate & execute Trade Marketing Plans aligned with global brand regional and global direction. 
• Increase product sell-out and brand visibility by optimising POS materials, promotions, in-store displays, and digital campaigns. 
• Collaborate with sales teams to tailor marketing activities for key accounts and ensure maximum ROI. 
• Coordinate events and trade shows to promote brand engagement, generate leads, and boost awareness. 
• Monitor and track trade marketing spend across direct markets to ensure accurate forecasting and alignment with budget guidelines.
• Serve as local liaison with the EMEA Marketing team to ensure localization of assets and activities for DACH 

Education & Experience: 

• Degree in Marketing, Business, or related field preferred 
• 3–5 years of trade marketing experience, ideally within the outdoor, lifestyle, or consumer goods industry. 
• Proven track record in the German-speaking market (DACH) and familiarity with European retail environments. 
• Experience with omni-channel strategies and digital marketing tactics. 

Key Skills & Competencies: 

• Deep understanding of point-of-sale marketing, in-store promotions, and merchandising. 
• Commercial mindset with strong retail and sales affinity. 
• Ability to interpret market data and consumer insights to shape marketing plans. 
• Excellent communication skills in German (native) and English (fluent). 
• Strong organizational, project management, and interpersonal skills. 
• Adaptability
• Attention to detail
• Passion for the outdoor industry 

Our Value Proposition

• Working alongside an international team with passion for outdoors
• Discounts & Gear allowance
• Volunteering Day Off to play an active role in giving back to the community.
• Continuous learning and development for your personal growth
• Employee Assistance Program as part of our commitment to improve your holistic wellbeing
• Competitive salary package
• Hybrid work

Equal Opportunity Employer

Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race, colour, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

NOTE: This job posting is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.