Regional Director of Sales & Marketing

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork.In this leadership role you will be responsible for providing the Regional Directors of Operations and Executive Directors sales and marketing expertise to support their occupancy growth initiatives. This position provides hands on sales expertise for the appointed communities and partners with RDO’s on setting the strategies established for the communities in the area, highlighting focus areas and managing the strategy of the area. 

• Use CRM systems to extract analytics and provide strategic direction using the metrics.
• Partners with the training team in effective onboarding of new sales hires.
• Actively monitors skill and knowledge growth of new hires during onboarding period.
• Fosters a strong sales performance culture across the assigned communities.
• Successfully manages and is accountable for sales performance within the assigned communities.
• In the absence of a Director of Sales, assumes the community sales role while supporting the assigned area.
• Ability to use data and analytics from the Senior Lifestyle reporting systems to measure effectiveness of lead generation, lead development and conversion metrics.
• Develop, manage, and participate in strategic plans to achieve and exceed budgeted occupancy goals.
• Ability to provide analysis of metric data and where plans are falling short, re-visit and review existing occupancy growth plans making necessary adjustments that are designed to meet occupancy expectations.
• Adjust communication style to meet the needs of sales, marketing, and operations partnerships.
• Travel to the field and interact with community associates, extract data from those interactions and partner to provide examples of best practices as well as build occupancy execution plans that create a structured plan for improvement.
• Collaborate closely with the Divisional Director of Sales and Marketing or Sr. VPSM to assist in building plans and strategies that build effective media plans, lead generation, event planning, and conversion targets.
• Interact professionally and effectively with all levels of the organization, residents, family members etc.

Level of Formal Education: Associates Degree preferred 
Area of Study: Sales or Marketing
Years of Experience: 3+ years 
Type of Experience: A solid track record of sales experience and success in the long-term care industry and ability to build professional relationships. Previous Regional Director of Sales and Marketing experience required. 
Technical Competencies: Computer proficiency required.
Skills and Ability:

• Exceptional verbal, written and organizational skills.
• Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications.
• Proven ability to effectively manage multiple priorities with exceptional organization and time management skills.
• Ability to facilitate small group presentations.

Information Systems: CRM
Personal Attributes: Initiative-taking and driven.
Other/Preferred: Comfortable with frequent travelling. 

Driving Requirements
Does this job require the ability and license to drive an automobile? Yes           

Is driving an automobile an essential function of this job? Yes   

Management/Supervisory Authority
Does this job manage or supervise associates? Yes          

What positions will this job manage? Sales Specialist
 

Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.