ServiceNow University Marketing, Customer GTM Lead

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow University is empowering individuals in the ServiceNow ecosystem to develop the skills for an AI-driven world. We are expanding our marketing team to support and scale the Go-to-Market (GTM) attainment of our training services organization (Customer Acceleration), contributing to ServiceNow's overall goal of reaching 3 million learners by 2027.  

The ServiceNow University marketing team is looking for an experienced Customer GTM Lead to join their high performing team. This is a key role responsible for developing the comprehensive GTM strategy for ServiceNow University’s training solutions. This person will collaborate closely with cross-functional teams across Global Learning & Development, Sales, and Marketing to develop the value proposition and differentiate our position in the market.  

The ideal candidate is a self-starter, strategic thinker, AI-curious, results-driven, and demonstrates a customer-centric mindset. The role will require excellent analytical and communication skills, operating in a fast-faced, and dynamic environment. This role reports to the ServiceNow University Marketing Lead.  

Responsibilities 

• Lead the ServiceNow University GTM strategy for training solutions in alignment with global and regional business goals 

• Conduct market research and analyze trends and technologies to maximize ServiceNow University exposure across the ServiceNow ecosystem   

• Help Customer Acceleration to land and expand into new/emerging markets 

• Drive cross-functional collaboration to align on product strategy, solutions, and messaging 

• Develop compelling value propositions and messaging for use cases and target customers 

• Support the Customer Acceleration group strategy for ‘selling through partners’ under a refreshed Authorized Training Partner model through co-branded marketing initiatives, dedicated sales assets, and incentives  

• Create comprehensive GTM plans and lead the integrated marketing campaign to drive awareness of training services solutions and new product launches 

• Focus marketing strategy and development initiatives into strategic Customer Acceleration markets (e.g., India, KSA, Japan, LATAM) 

• Leverage data to measure campaign performance and make informed recommendations and decisions on the GTM strategy 

• Help Customer Acceleration to showcase training value metrics and UX reports to internal and external audiences 

• Build innovative content and sales assets (e.g., customer case studies, first call decks, infographics, eBooks) aligned to target customers/personas  

• Execute ServiceNow University GTM activities globally, including events to drive awareness to customers and partners (e.g., webinars, industry events) 

• Present content to internal/external audiences at sales kickoff, sales trainings, executive briefing centers, Knowledge, World Forums, industry conferences, and analyst/press briefings 

• 12+ years of experience in GTM strategy, business development, product and solution marketing, or related roles in a B2B environment 

• Experience with learning and development and training solutions is a plus 

• Bachelor’s degree or equivalent experience in marketing, business, or a related field  

• Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations 

• Exceptional written and verbal communication skills to interact with leaders and stakeholders  

• Excellent people skills to interact with cross-functional teams and manage teams  

• ~25% travel to support GTM activities and customer events  

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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