Email and SMS Marketing Associate w/Sense of Humor (Apr 2025)

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

Essential Duties and Responsibilities:

Email Marketing:

• Develop and execute email marketing campaigns using Klaviyo to drive customer engagement, retention, and revenue growth.
• Own email marketing strategy, including audience segmentation, automation, A/B testing, and optimization to maximize performance.
• Collaborate with copy and design teams to create compelling, conversion-driven content that aligns with brand messaging.
• Analyze email performance metrics, interpret trends, and apply insights to improve open rates, click-through rates, and conversions.
• Ensure compliance with email marketing best practices, legal requirements, and deliverability standards

Reporting:

• Report to and work closely with the VP of Marketing to align on strategies, goals, and performance metrics.

SMS Marketing:

• Assist in designing and implementing effective SMS marketing campaigns using Wunderkind to complement email marketing efforts.
• Develop targeted SMS strategies to reach customers with personalized and timely messages.
• Manage SMS lists, ensuring accurate segmentation and compliance with privacy regulations.
• Track and analyze SMS campaign performance, providing insights for adjustments to maximize engagement and ROI.

Strategy and Analysis:

• Support the creation and execution of integrated email and SMS marketing strategies to drive traffic, customer acquisition, and sales.
• Measure and analyze campaign performance, providing recommendations for strategy adjustments as needed.
• Stay up-to-date with the latest trends and practices in email and SMS marketing.

Relationships and Communication:

• Collaborate with internal teams, such as social media, content marketing, and e-commerce, to ensure cohesive and effective marketing efforts.
• Communicate effectively with external partners and vendors to optimize email and SMS tools and resources.

Competencies:

• Analytical & Critical Thinking: Ability to interpret performance data, recognize patterns, and make data-backed decisions.
• Strategic Problem-Solving: Thinks holistically about email and SMS strategy within the broader marketing funnel.
• Customer-Centric Mindset: Passionate about improving the customer journey through personalized, high-value touchpoints.
• Results-Oriented: Focused on driving measurable improvements in engagement, retention, and revenue.
• Detail-Oriented: Ensures campaign execution is flawless, from segmentation to messaging to compliance.
• Agility & Adaptability: Comfortable navigating fast-paced, evolving environments with a proactive mindset.
• Collaboration & Communication: Effectively partners with cross-functional teams to drive cohesive marketing strategies.

• At least 5+ years of professional experience in digital marketing, especially in email and SMS marketing.
• Experience working with retail, CPG, or apparel brands either in-house or at an agency.
• Exceptional English skills, both written and verbal.
• Ability to build strong relationships and maintain a network of contacts.
• Deep knowledge of email and SMS marketing tools, including Klaviyo and the latest digital trends.
• Experience with Shopify for e-commerce integration.
• Analytical, results-oriented, and passionate about marketing and growth.

• Competitive Salary paid in USD.
• Flexible PTO.
• Flexible working hours, just get your stuff done and generate results.
• All the tools and resources you need to be successful in this role.