Senior SEO Specialist

Qualifications

●      A minimum of 4 years’ experience in SEO within competitive B2B environments in the US market.

●      In-depth knowledge of Google algorithm updates, ranking factors, and industry best practices.

●      Comprehensive understanding of on-page, off-page, and technical SEO, including expertise in link-building and content optimization strategies.

●      Strong analytical skills with the ability to interpret SEO data and drive informed decision-making.

●      Proven experience troubleshooting rendering issues, resolving indexation challenges, and optimizing crawl budgets.

●      Capability to manage 1–3 websites while adapting strategies to meet local SEO requirements.

●      Advanced proficiency in utilizing essential SEO tools such as Ahrefs, SEMrush and others.

Key Responsibilities

●      Develop and implement tailored SEO strategies to enhance online visibility and improve organic search performance.

●      Collaborate closely with the Growth Marketer, Front-End Developer, and Content Manager to effectively execute SEO strategies.

●      Analyze performance metrics to identify opportunities for growth in both branded and non-branded traffic, and adjust strategies accordingly.

●      Optimize website content to improve search rankings and user engagement.

●      Execute on-page optimizations, including refining meta titles, descriptions, internal linking structures, and implementing structured data.

●      Conduct comprehensive keyword research and competitor analysis to support targeted SEO initiatives.

●      Perform detailed SEO audits addressing issues such as canonicalization, sitemap optimization, crawl budget management, rendering, and indexation.

●      Stay abreast of industry trends, algorithm updates, and emerging SEO opportunities to maintain a competitive edge.

●      Initially manage one primary website with the potential to expand oversight to an additional 1–2 websites, focusing on the US market.