Vice President, Creative

Situation is a leading marketing and advertising agency specializing in live experience-based brands, including Ringling Bros., The Lion King, Empire State Building, Wicked, and The Metropolitan Opera. We create groundbreaking campaigns that captivate audiences and drive cultural conversation.

What You’ll Do

We’re seeking a Vice President, Creative to drive our agency’s creative vision and lead high-impact work across Broadway, sports, attractions, and live entertainment. Partnering with another VP of Creative, you’ll oversee distinct client teams while ensuring excellence across the agency.

This is a leadership role for a bold, strategic thinker who thrives on breakthrough storytelling, award-winning ideas, and inspiring teams. Beyond day-to-day creative oversight, you’ll play a key role in shaping the agency’s future—mentoring senior talent, leading major pitches, and driving industry recognition.

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

• Set the creative vision and ensure our work remains innovative, culturally relevant, and strategically driven.
• Lead and mentor senior creative leadership, fostering a high-performance culture.
• Oversee creative strategy and execution for a portfolio of top-tier clients.
• Partner with the other VP of Creative to align agency-wide strategy while managing distinct client accounts.
• Drive new business efforts, leading major pitches and securing key opportunities.
• Advise clients at a strategic level, shaping their marketing direction.
• Champion innovation, integrating emerging technologies to enhance storytelling.
• Represent the agency externally, speaking at industry events and elevating our profile in live entertainment marketing.

• 15+ years of creative leadership experience, ideally in an agency setting focused on live entertainment, sports, or attractions.
• A track record of shaping agency-wide creative direction and leading teams to produce award-winning work.
• Expertise in branding, advertising, and multi-platform marketing.
• Strong pitching and presentation skills, with a proven ability to win major business.
• A balance of strategic vision and hands-on creative leadership.
• A sharp eye for brand storytelling, execution, and cultural trends.
• Experience integrating AI-driven insights or automation into creative workflows is a plus.

We offer a competitive base salary and a range of benefits and perks:

• Salary range: $155,000 - $175,000 per year, commensurate with experience
• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.