Demand Generation Specialist

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

We are looking for a Demand Generation Specialist for our SMB Business Unit to help generate MQLs and drive pipeline for the company. This role is a critical position within the Demand Generation team and would be appropriate for anyone who is keen to join a high performing team focused on growth and results. This team’s ‘Fail Fast’ attitude provides a great environment for someone who wants to try new ways of driving leads/MQLs/pipeline growth and ultimately grow bookings. You will be responsible for working closely with the Senior Marketing Programs Manager, Demand Generation to align efforts and use data and analytics to measure and improve performance. The ideal candidate will have experience in B2B demand generation for SMB-sized companies, data collection and analytics, and will possess strong communication skills.

• Managing Campaign Execution: Oversee the end-to-end execution of marketing campaigns, including reporting and data analytics from MarTech platforms, recommending improvements to existing programming based on data, updating email nurture programs, coordinating with third-party vendors, and ensuring effective communication of deliverables and expectations to all stakeholders.
• Campaign Analytics and Reporting: Manage campaign tracking and reporting, delivering actionable insights to stakeholders.
• Cross-Functional Collaboration: Partner with other departments to align on and execute cohesive demand generation strategies.
• SDR Support: Work directly with Sales Development Representatives (SDRs) to facilitate effective follow-up on MQLs generated through campaigns.
• Content Strategy Support: Identify content gaps and opportunities based on campaign performance and market trends to inform future strategies.
• Vendor Management: Evaluate and analyze potential media vendors to ensure alignment with campaign goals and ROI expectations.
• Additional Responsibilities: Perform various duties as assigned by the supervisor to support overall team success.

• 2-3 years of experience in B2B demand generation or a related field.
• Bachelor’s degree in marketing or related field.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Experience with CRM software, including Salesforce.
• Previous experience with Marketo is highly preferred, but other Marketing Automation tools would also be acceptable.
• Excellent collaboration skills.
• Previous working experience with Business-to-Business (B2B).
• Strong analytical skills, with experience analyzing data and making data-driven decisions.
• Knowledge of sales techniques and strategies.
• Ability to prioritize and manage multiple tasks and projects.
• Strong problem-solving and decision-making skills.
• Flexibility and adaptability to change.
• A desire to collaborate, learn and grow in the demand generation field.

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.