CRM & Email Marketing Specialist - Remote from LATAM

About the Company

Our client is a trailblazer in the SaaS industry, dedicated to empowering businesses to protect their digital advertising investments and optimize performance. They provide advanced solutions to ensure marketing budgets are spent effectively, helping advertisers eliminate wasteful clicks and gain actionable insights.

With a strong emphasis on innovation, transparency, and data-driven decision-making, they strive to deliver unparalleled value to businesses of all sizes. Their mission is to create a more effective and secure advertising ecosystem by combining cutting-edge technology with exceptional customer support. By enabling users to maximize their ROI, they help businesses focus on what truly matters—growth and success.

Role Overview

We are seeking a skilled and detail-oriented CRM & Email Marketing Specialist to join our client's dynamic marketing team. This is an exciting opportunity for someone with expertise in email marketing, automation workflows, and project coordination to manage and optimize campaigns, outreach initiatives, and CRM systems. You will play a pivotal role in driving engagement, lead generation, and conversions while contributing to marketing project management.

Key Responsibilities

Email Marketing & Automation

• Develop, set up, and optimize impactful email marketing campaigns to nurture leads, engage users, and drive conversions.
• Design and implement automation workflows, including triggers, segmentation, and user journeys.
• Establish pipelines and configure automation to streamline workflows and improve Sales team productivity.
• Troubleshoot and resolve issues with marketing automations for a seamless user experience.
• Utilize Brevo extensively to maximize automation success and streamline processes.

Outreach & Campaign Management

• Craft and execute targeted email campaigns using segmentation, personalization, A/B testing, and optimization techniques.
• Manage email outreach campaigns for lead generation and customer retention.
• Enhance personalization and response rates through tools like Smartlead.ai.
• Oversee user journey email sequences, ensuring timely and relevant communication.
• Monitor, analyze, and report on performance metrics, providing actionable insights for improvement.

Marketing Project Management

• Oversee the execution of marketing initiatives, ensuring timely and high-quality delivery.
• Collaborate with team members to prioritize tasks, manage timelines, and align deliverables with business goals.
• Document processes, track progress, and provide detailed reports to stakeholders.

Retention & Engagement

• Implement strategies to boost customer loyalty and email retention.
• Continuously refine email content, subject lines, and send times using A/B testing.

Experience & Skills

• 3+ years of experience as a CRM & Email Marketing Specialist or similar role, ideally in SaaS or tech.
• Proficiency in Brevo is preferred, with additional expertise in Smartlead.ai as a strong advantage.
• Strong knowledge of email marketing best practices, segmentation, A/B testing, and analytics.
• Experience in email outreach campaigns focused on lead generation.
• Proven project management skills, with the ability to manage multiple initiatives and meet deadlines.
• Analytical mindset with the ability to monitor, analyze, and report on performance metrics.
• Excellent verbal and written English skills (C1+ level).

Preferred

• Availability to work in Eastern Time or Western European Time zones.

What’s in It for You?

• Flexibility: Work remotely from anywhere in the world with the autonomy to manage your schedule.
• Growth Opportunities: Expand your expertise in marketing automation, outreach, and campaign management.
• Collaborative Environment: Join a supportive team that values your contributions.
• Competitive Compensation: A salary that reflects your skills and experience.

Compensation Package & Schedule

• Monthly Salary: $1,800–$2,500 (depending on experience).
• Schedule: 7 AM–3 PM EST, with some flexibility.
• Benefits:
• 27 PTO days (including sick leave and floating holidays).
• $500 annual development incentive.