Social Media and Marketing Specialist

Join Our Team: Social Media and Marketing Specialist for SmartFlower Solar

Position: Social Media and Marketing Specialist
Company: SmartFlower Solar
Location: Boston
Type: Full-Time

About Us:

At SmartFlower Solar, we're revolutionizing the way the world harnesses solar energy. Our cutting-edge solar technology not only provides efficient, sustainable energy solutions but also makes a bold statement with its unique innovative design. As we continue to grow, we're looking for a dynamic Social Media and Marketing Specialist to help us amplify our message and expand our reach.

What You'll Do:

• Content Creation: Develop engaging, creative, and high-quality content for our social media platforms, website, marketing campaigns, company blogs, and sales materials to drive lead generation & enhance the SmartFlower brand. This includes static graphics, videos, animations, infographics, brochures & booklets, & more.
• Graphic Design: Enhance the SmartFlower brand by creating flyers, brochures, renderings, newsletters, and other marketing materials.
• Social Media Management: Manage and grow our social media presence across platforms. As well as work with our marketing agency to expand our reach and following.
• Website Creation & Management: Work directly with and manage our marketing agency on company website materials and direction. Build and develop landing pages for market specific campaigns and sales materials.
• Campaign Development: Plan, execute, and monitor marketing campaigns that align with our brand and goals. Lead in strategizing target markets, campaign execution, and conversion processes to drive sales.
• Sales Enablement: Work closely with our Sales Team to develop automations and cadences. Explore opportunities to enable more effective sales & marketing strategies as well as more effective outreach.
• Community Engagement: Interact with our online community, timely respond to inquiries, and foster a positive relationship with our followers. 
• Analytics & Reporting: Track and analyze performance metrics through Salesforce, Google Analytics, Meta Suite, Linkedin, and more to optimize strategies and report on the effectiveness of campaigns. 
• Collaborations: Work closely with our sales and technical teams to ensure cohesive messaging and branding throughout materials (Product Brochures, Operations & Maintenance Manuals, etc.). Explore brand opportunities to expand SmartFlower’s reach and impact.
• Events: Drive and execute planning for annual events including the organization of marketing materials, graphics, video materials, lead nurturing & outreach, and advertising,

Why Join Us?

• Work with a Visually Iconic Product: The SmartFlower isn’t just functional- it’s a striking, design-forward innovation that makes solar energy eye-catching and accessible. It’s a rare opportunity to market and represent something truly unique in the renewable space.
• Shape the Future of Renewable Energy: Be part of a company actively driving the clean energy transition with a product that combines technology, sustainability, and art, sparking real-world conversations and measurable environmental impact.
• Direct Influence, Global Reach: At SmartFlower, our agile, international team ensures that every role has clear visibility and influence; your contributions are recognized and make a direct impact on the company’s success.
• Creative Marketing Playground: SmartFlower offers a distinctive brand platform that blends sustainability with lifestyle, allowing for bold, out-of-the-box marketing ideas across digital, experiential, and B2B campaigns.
• Mission-Driven Work: Join a passionate team where purpose meets innovation- helping communities, businesses, and organizations reduce their footprint while elevating the role of design in climate action.

Ready to shine with us? Apply now and become a key player in our mission to revolutionize solar energy. Join SmartFlower Solar and help us power a brighter, more sustainable future!

What We're Looking For:

• Experience: 3+ years in social media management, digital marketing, and/or multimedia design, preferably within the renewable energy or architectural design sectors.
• Skills: Proficiency in social media platforms, content creation tools (such as Canva, Adobe Creative Suite), analytics tools (Google Analytics, social media insights), a deep understanding of Salesforce/Account Engagement (or similar platform), and experience building website pages (Unbounce, Wix, etc.).
• Creativity: A knack for creating visually appealing and engaging content that resonates with our audience.
• Communication: Excellent written and verbal communication skills.
• Passion: A passion for renewable energy and sustainability.
• Team Player: Ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic work culture.